Marketing Officer at RetailPoint Solutions Limited

Job Description

• Conducting market research to identify trends, target audiences, and competitive landscapes.
• Creating and implementing marketing campaigns to promote products, services, or the overall brand.
• Developing engaging and persuasive content for various channels, including social media, websites, and promotional materials.
• Ensuring consistency in brand messaging and visual identity across all marketing materials.
• Working closely with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals.
• Planning and executing marketing events, trade shows, or product launches.
• Developing strategies to engage and retain customers through loyalty programs or targeted communications.

Qualifications

• B.Sc / HND in Business administration / Marketing
• Proven experience in marketing roles, with a strong understanding of physical and digital marketing principles.
• Excellent written and verbal communication skills.
• Familiarity with marketing tools and analytics platforms.
• Creative thinking and the ability to generate innovative ideas.
• Strong project management and organizational skills