Marketing Officer at Elizabeth Maddeux

About the Role

• Our client is looking for a Marketing Officer with a strong background in the baking industry and in-depth knowledge of the Abuja market.
• The successful candidate will be responsible for developing and executing marketing strategies to increase brand visibility, drive sales, and strengthen customer relationships within the Abuja region.

Key Responsibilities

• Develop and implement effective marketing plans and campaigns for the Abuja market.
• Conduct market research to identify new opportunities, competitors, and customer trends.
• Build and maintain strong relationships with clients, distributors, and key stakeholders.
• Work closely with production and sales teams to align marketing strategies with business objectives.
• Manage promotional events, product launches, and advertising campaigns.
• Track, analyze, and report on the performance of marketing activities.
• Provide feedback on market needs to inform product development and innovation.
• Increase product awareness and visibility through targeted outreach across Abuja.
• Develop partnerships with retailers, supermarkets, and distribution channels.
• Leverage digital platforms and social media to expand brand presence.
• Prepare periodic reports on market activities, customer feedback, and competitor strategies.
• Support sales teams with marketing materials and campaigns that drive revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 - 5 years proven experience as a Marketing Officer in the baking industry (required).
• Strong knowledge of Abuja’s business environment, customer base, and distribution channels.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and deliver results under tight deadlines.
• Proficiency in digital marketing tools and Microsoft Office applications.