Marketing Officer at Book Traction

Job Summary

As a Marketing Officer at our Creative Writing and Publishing Company, you will be responsible for driving the company's marketing efforts to promote our writing and publishing services. Key responsibilities include:

Job Description

• Create and execute engaging marketing campaigns to attract clients and promote our writing and publishing services i.e Ads, offline marketing and other creative marketing tactics
• Oversee email marketing efforts, from lead generation to client retention, using automation tools to streamline communication.. 
• Plan and implement monthly email and SMS campaigns to showcase our services and engage with our audience.
• Monitor campaign metrics and use data-driven insights to optimize performance and drive results.

Qualification

• Bachelor's degree in Marketing, Communications, or related field.
• Previous experience in marketing roles, preferably in the publishing industry.
• Proficiency in email marketing platforms and CRM systems.
• Strong communication and organizational skills.
• Creative mindset with a passion for writing and publishing.