Marketing Officer at Biomedical Ltd

Key Responsibilities

• Manage the company's social media platforms and online presence.
• Develop and implement monthly digital content calendars.
• Create product, corporate, educational and promotional content.
• Coordinate graphics, videos, product photography and other digital materials.
• Manage and monitor paid digital campaigns.
• Monitor customer enquiries, comments and engagement.
• Monitor competitors' digital activities and emerging market trends.
• Track digital KPIs including reach, impressions, engagement, leads and conversions.
• Prepare periodic digital marketing performance reports.
• Support website content updates and online product information.
• Ensure digital promotional materials comply with relevant pharmaceutical advertising requirements.
• Promptly escalate ADRs, product complaints and other safety information received through digital channels to the Pharmacovigilance Unit.
• Support the implementation of the company's annual marketing plan.
• Coordinate development and distribution of flyers, brochures, banners, product information materials, souvenirs and other promotional materials.
• Support product launches, CMEs, customer forums, exhibitions, conferences, market storms and other promotional activities.
• Participate in market research and customer surveys.
• Conduct competitor and product intelligence and prepare reports.
• Support product and brand positioning initiatives.
• Participate in customer and stakeholder engagement programmes.
• Assist with preparation of marketing proposals, presentations, budgets and activity reports.
• Perform other marketing-related duties assigned by the Marketing Manager.

Educational Qualification

• B.Sc. / HND in Marketing, Mass Communication, Business Administration, Public Relations, Sciences or a related discipline.
• Certification or training in Digital Marketing, Content Creation, Graphic Design, or Social Media Management will be an advantage.

Experience:

• Minimum of 1–2 years' relevant experience in marketing, digital marketing, promotion, advertising, or brand management.
• Pharmaceutical, healthcare, or FMCG experience will be an advantage.

Core Skills and Competencies:

• Digital and social media marketing.
• Marketing analytics and performance reporting.
• Market research and competitor intelligence.
• Brand and product promotion.
• Good communication and presentation skills.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Ability to work independently and collaboratively with Sales and other departments.