Marketing Manager at Visa Incorporated

Job Description

• The Marketing Manager, reporting to West Africa Marketing Director, assists on all marketing activities required in both consumer and client marketing, Merchant and Fintech scopes.

Marketing Fundamental:

• Deliver in time and full from marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
• Work very closely with creative, media and BTL agencies, on a daily basis
• Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, VMORC platform  
• Work on developments and executions of Visa West Africa social plan on a monthly basis to promote Visa brand and activities to cardholders.
• Monitor and moderate all media buy, as well as social platform in a timely manner.
• Brand guard for all public released marketing materials according to Visa guideline
• Working closely with regional team for researches, marketing measurements and West Africa related collaborations
• Identify opportunities in the market through tracking of key payment trends, cardholder behavior, etc. and evaluate them to create strategic recommendations for future business propositions.
• Co-ordinate and implement strategic marketing and communication plans designed to meet client marketing objectives as well as market related objectives in support of realization of country scorecard.

Collaborations with cross-functional team:

• Working closely with cross-functional team in country level to collaborate and deliver marketing activities.   
• Partner with merchants and clients in the region in the creation of acquisition and usage campaigns, provide opportunities for banks leveraging of Visa campaigns & work with both internal and external stakeholders to develop joint marketing campaigns.
• Manage client banks queries regarding respective marketing programs
• Work with regional hub to stay informed for relevant information as well as to collaborate with West Africa related subjects.

Budget management:

• Work on Forecast, Accrual, receiving procedures for respective campaigns.
• Manage budgeting change, process, partnership contracts
• Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time

Additional information:

• The function that this individual performs is key to delivering on Visa’s strategic pillars. It forms a part of Visa’s Client engagement plans, merchant relations, Fintech partnerships and industry stakeholder management team.
• Failure to deliver on those commitments can have a visible and pronounced impact on Visa’s revenues, reputation and brand image, and in some cases, can expose the company to financial liability.
• Hard work, high integrity and honesty are non-negotiables.

Qualifications

• Bachelor’s Degree required, MBA is a plus
• Minimum of 8 years marketing experience , preferably from FMCG, technology, retail or banking sectors
• A team player , always with can-do attitude, collaborative and flexible
• Proven track record and competence on marketing campaign planning and execution, covering ATL and BTL scope
• Abundant experience of digital and social media campaign planning, operation/maintaining and monitoring
• Detailed oriented in terms of time management, budgeting and data analysis
• Great coordination skills with external, internal stakeholders including agencies, merchants in both country and regional levels
• Sense of ownership and being proactive
• Strong business sense and understanding of marketing process.