Marketing Manager at UnitedMasters

What You'll Do

This hire will be a marketing and communications generalist and will support the Africa team in: Brand development, Product adoption and Artist Marketing. 

• Maintain a portfolio strategy to support Head of Africa on regional objectives and performance KPIs such as streams, views, subscribers, app installs, ROI etc.
• Brand presence: Identify opportunities and plan initiatives to leverage brand presence in publications, events, conferences and other media vehicles (both Organic activations and Paid);
• Media investment: Identify, propose and support investments in local media, including hiring PR, media, influence marketing firms, with the approval and support from the Head of Africa
• Artist Marketing: Create, execute and manage strategic campaigns for catalog, new releases and priority artists;
• Commerce: Support in the local relationship with main DSP's, identifying opportunities for songs in playlists, thematic campaigns and best practices in each platform.
• International artists: Support growth and identify opportunities to promote international artists (US, Diaspora) in Nigeria and Africa
• Content production: Support local content production for social and other marketing and brand campaigns;
• Partnerships: Propose, support and develop creative partnerships with brands, DSP's and publications
• Social and Market Education: Manage our local networks, support CRM routines and recurrent educational materials (tutorials, FAQs, roll out of new features);
• Intelligence: Generate reports with insights about performance, local context, relevant research on consumer trends and competition;
• Engage in events, concerts, panels and conferences

Knowledge, Skills and Abilities

You’re a team player passionate about music and dedicated to helping artists grow, earn, and thrive. Anchoring all you do on customer needs, you strategically integrate your work into culture and have deep experience in user acquisition and retention. You bring:

• Strategic Vision: Proven ability to develop long-term strategies and plans, balancing them with strong day-to-day execution.
• Creative Storytelling: Bold, creative storyteller with a track record of building brands and content that resonate culturally and drive business results.
• User Empathy: Strong empathy, always seeing through the eyes of our artists and their fans.
• Communication Skills: Exceptional communication and presentation skills adaptable for all organizational levels and DSP & Platform partners.
• Entrepreneurial Spirit: Business owner mindset, instilling this thinking in our artist teams.
• Agility: Thrives in a fast-paced environment, confidently managing multiple projects simultaneously and prioritizing work to meet deadlines.
• Results-Driven: Successful track record of developing artist marketing strategies and plans that deliver results, anticipating challenges and developing plans to overcome them.
• Leadership & Influence: Ability to motivate artists, managers, and teammates to deliver results, building strong, collaborative relationships across organizational boundaries.
• Project Management: Expertise in managing multiple large projects simultaneously with flawless execution on details.
• Self-Accountability: Persistence and resilience in driving impact, taking great pride and ownership in your work while maintaining a deep appreciation for people, culture, and values.

Minimum Qualifications

• 7+ years of experience in marketing or advertising roles
• Experience in advertising, public relations, creative campaigns for artists
• Relevant experience in client management
• Experience with digital music platforms and digital music best practices
• Knowledge of the media landscape in Nigeria
• Advanced English                                                                      

Preferred Qualifications

• Advertising, marketing, communications or similar degrees
• Passion for music, and improving outcomes for independent artists