Marketing Manager at Transsion Holdings

Responsibilites

• Responsible for user quality and quantity growth for mobile app.
• Identify key users, design product proposition, and conduct GTM plan.
• Design and execute both offline and online marketing plans for user’s acquisition, activation, and retention.
• Provide solid market and user understanding, identify growth opportunities and optimize product design along with cross-functional team.
• Identify key issues in users experience and change in market place, and provide recommendations to solve this issues.Responsibility:
• Work closely with other local stakeholder teams, headquarter User Growth Team, and other cross-functional teams to execute the overarching growth strategy.
• Leverage and optimize various tools and incentives, responsible for user awareness, acquisition, retention, and other performance metrics.
• Responsible for building partnerships with local third-party agencies to support local user growth.
• Allocate the marketing budget strategically and appropriately, guarantee execution, monitor performance, responsible for the results.
• Responsible for evaluating market conditions on a regular basis to identify emerging trends, and formulate optimization strategies related to user experience.
• Process users' feedback through various channels to give suggestions and dig out the potential needs based on real perspectives, to make the product more localized.

Qualification:

• Bachelor’s Degree with 3-7years experience in internet or app based companies preferably with experience in local digital marketing, product marketing or user operation.
• Capable of conducting marketing and operation plans independently.
• Familiar with digital vehicles in Nigeria.
• Established and solid partnership with local agencies is preferred.
• Be open minded to cross-cultural communication and work culture.