Marketing Manager at TRANOS

Job Summary

To develop and execute strategies that drive business growth, strengthen brand positioning, and enhance market presence. Additionally, to lead the marketing team and support business development through targeted campaigns and strategic communication.

Job Details

• Develop, implement, and oversee comprehensive marketing strategies aligned with business goals.
• Conduct and analyze market research to identify opportunities, trends, and customer needs, using insights to shape strategy.
• Lead the planning, execution, and performance tracking of marketing campaigns across digital and traditional channels.
• Drive brand consistency by ensuring all communications, designs, and campaigns reinforce brand identity and corporate values.
• Oversee day-to-day brand management, including monitoring brand perception and implementing improvement initiatives.
• Manage relationships with external vendors, agencies, and partners to optimize campaign outcomes and cost efficiency.
• Collaborate with cross-functional teams, including business development and sales, to create marketing materials that support revenue growth and client acquisition.
• Lead the creation of impactful marketing content, collateral, and presentations to support sales pitches and corporate initiatives.
• Foster continuous improvement by applying data-driven insights to enhance marketing effectiveness and ROI.
• Develop, implement, and oversee comprehensive marketing strategies aligned with business goals.
• Conduct and analyze market research to identify opportunities, trends, and customer needs, using insights to shape strategy.
• Lead the planning, execution, and performance tracking of marketing campaigns across digital and traditional channels.
• Drive brand consistency by ensuring all communications, designs, and campaigns reinforce brand identity and corporate values.
• Oversee day-to-day brand management, including monitoring brand perception and implementing improvement initiatives.
• Manage relationships with external vendors, agencies, and partners to optimize campaign outcomes and cost efficiency.
• Collaborate with cross-functional teams, including business development and sales, to create marketing materials that support revenue growth and client acquisition.
• Lead the creation of impactful marketing content, collateral, and presentations to support sales pitches and corporate initiatives.
• Foster continuous improvement by applying data-driven insights to enhance marketing effectiveness and ROI.
• Provide guidance and mentorship to the marketing team.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (Master’s degree or professional certification is an advantage).
• Minimum of 7 years of progressive marketing experience, with at least 4 years in a supervisory capacity, within a manufacturing or engineering industry.
• Ability to develop and execute B2B marketing strategies, preferably within manufacturing, engineering, technology, or industrial sectors.
• Proven track record of developing and executing successful marketing campaigns and strategies.
• Effective leadership, team management, and stakeholder engagement skills.
• Excellent knowledge of brand management, market segmentation, and digital marketing strategies.
• Proficiency in marketing tools and platforms, including CRM systems, digital analytics, SEO, and social media management.
• Creative, innovative, and adaptable to changing market dynamics 
• Strong analytical and problem-solving skills with a data-driven decision-making approach.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.