Marketing Manager (Real Estate Firm) at Kloverharris Limited

Location: Lekki, Lagos

Summary of the Job

• A creative and strategic Brand Marketing Manager who will deliver best-in-class marketing via owned and earned channels in the real estate industry.
• This person will use consumer and business insights to identify opportunities for new strategic initiatives and campaign optimizations and collaborate with cross-functional teams to drive successful results.

Job Description

• Support strategic brand planning and program development.
• Develop marketing strategy and initiate new ideas to boost the Company’s sales
• Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services
• Source for viable clients both online and offline and consistently increasing the conversion rate
• Perform competitive analysis and market research that informs marketing strategy.
• Consistently track, review, and analyze campaign performance to report insights and opportunities for improvement.
• Align content and creativity across channels, including social handles, email, SMS, influencers, etc.
• Achieves full rental occupancy by advertising, filling vacancies, conducting tours, drafting lease documents, negotiating lease agreements, and enforcing lease terms
• Promote property through marketing initiatives, and maintaining social media presence at property and at a corporate level
• Update knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles
• Maintain accurate information on the company website, and designing promotional web landing pages to track the effectiveness of other marketing initiatives
• Provide guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables
• Drafts press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses
• Manages overall sales and marketing activities that include market research, sales presentations, analysis of sales and marketing trends, and advertising and marketing promotional events.
• Identify and follow up on prospective clients within a defined area and/or target reach
• Book prospects meetings with clients to identify and progress business opportunities
• Open new relationships with genuine potentials to develop into a profitable long-term client
• Develop consumer brand activations.

Qualifications

• HND / B.Sc. qualification in Marketing / Communications or any related discipline. MBA would be an added advantage.
• Minimum of 3 years experience in Marketing and Branding with experience in a real estate firm.
• Proficient in Adobe Photoshop, Illustrator, or similar programs.
• Experienced in managing a brand’s social media handles Copyright.
• Knowledge in web standards, best practices
• Ability to Work within WordPress to create new home listings and manage existing website content
• Ability to work on several projects concurrently
• Organized with excellent presentation and communication skills.
• Strong written and verbal communication skills.