Marketing Manager at Prestmit

Location: Igbo Efon, Lagos

Job Summary

• As a Marketing Manager, you will be responsible for leading and executing marketing strategies that drive growth, brand awareness, and customer engagement for our tech-driven services. 
• You will work closely with the product development team to understand customer needs and translate that into compelling marketing campaigns.
• Your expertise in digital marketing, customer insights, and innovative communication strategies will be crucial in shaping the future of our brand.

Key Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage multi-channel marketing campaigns (digital, social media, content, email, etc.) to increase brand visibility and engagement.
• Conduct market research and competitive analysis to identify trends, consumer behavior, and opportunities for growth.
• Collaborate with product and sales teams to ensure alignment between marketing initiatives and business objectives.
• Optimize website content, landing pages, and user experience for conversion and lead generation.
• Oversee and execute social media strategies, including content creation, management, and community engagement.
• Analyze campaign performance, track key metrics, and provide regular reports to senior management.
• Build and maintain relationships with influencers, media outlets, and industry partners.
• Stay updated on industry trends and emerging technologies, especially in the areas of gift cards, cryptocurrencies, and fintech.

Qualifications

• A Bachelor’s Degree in Marketing, Business Administration, or related field (or equivalent experience).
• Minimum of 3-5 years of experience in a marketing role, with a proven track record of success in digital marketing, brand management, and customer acquisition.
• Excellent communication skills with the ability to craft persuasive content and engage audiences.
• Proficient in marketing tools such as Google Analytics, SEO/SEM, social media management platforms, and email marketing tools.
• Creative thinker with the ability to problem-solve and innovate marketing campaigns.
• Experience with data analysis and using insights to drive decisions.
• Strong project management skills and the ability to meet deadlines in a fast-paced environment.
• Proximity to the island (Lagos) is highly preferred.

Why Join Us?

• Competitive salary ranging from N300,000 to N400,000, with potential for growth.
• Hybrid work structure (1-2 days in the office per week).
• A dynamic, innovative, and supportive team environment.
• Professional growth opportunities in an expanding tech company.