Marketing Manager at Rivy (Formerly Payhippo)

We are seeking a highly skilled Marketing Manager to join our business bank. As a Marketing Manager, you will be in charge of driving our marketing initiatives focusing on three portfolios (not limited to): business banking, business loans, and asset finance. You will be responsible for developing and executing marketing strategies that enhance brand visibility, attract and retain business customers, and drive revenue generation across these portfolios. This role requires a strategic thinker with a deep understanding of the financial services industry and a proven track record of developing and implementing successful marketing initiatives.

Location: Lagos, Nigeria Job Type: Hybrid | Full-time

Responsibilities:

• Portfolio Strategy Development: Develop comprehensive marketing strategies and plans for portfolios to achieve business goals, including customer acquisition, lead generation, cross-selling, and revenue growth.
• Market Research: Conduct market research and competitive analysis to identify opportunities, market trends, and customer insights. Use data-driven insights to inform marketing strategies and campaigns.
• Brand Management: Ensure brand consistency and alignment with the Payhippo’s values and mission across all marketing materials and customer touchpoints.
• Content Development: Create and oversee the development of high-quality, engaging content tailored to the target audience, including articles, whitepapers, webinars, and videos.
• Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising, to generate leads and increase online presence.
• Product Launches: Collaborate with product teams to plan and execute successful product launches, including developing marketing collateral, pricing strategies, and sales enablement tools.
• Campaign Management: Lead marketing campaigns to promote products and services, track and analyze campaign performance, and adjust strategies as needed for maximum ROI.
• Customer Engagement: Develop and nurture customer relationships through effective communication and engagement strategies, including customer feedback mechanisms.
• Event Planning: Identify and evaluate event opportunities, venues, and partnerships to maximize ROI and achieve marketing goals.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals within budget constraints.
• Team Leadership: Supervise and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and creative work environment.
• Compliance and Risk Management: Ensure that all marketing activities adhere to regulatory requirements and compliance standards specific to the financial services industry.

Preferred Skills:

• Certifications in marketing or financial services
• Familiarity with CRM systems and marketing automation tools
• Data-driven decision-making abilities
• Creative thinking and innovative mindset
• Google Analytics
• SQL
• Demand Generation
• Data Analytics
• SEM
• SEO
• Sales Enablement (Lead generation)
• Media Buying Planning
• Email Marketing
• Customer engagement/Retention
• Content calendars/Social media
• Scriptwriting
• Website copies
• Blog management

Requirements:

• Proven experience (5+ years) in marketing roles within the financial services industry, with a strong background in business banking, business loans, and asset finance.
• Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree preferred.
• Exceptional strategic thinking and analytical skills.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Strong leadership and team management capabilities.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics platforms.
• Understanding of regulatory compliance in the financial sector.