Marketing Manager at OPPO Nigeria

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals and brand positioning.
• Lead, manage, and supervise the marketing team, including Public Relations Specialists and other marketing staff.
• Plan and execute successful product launches, including go-to-market strategies, campaign rollouts, and performance tracking.
• Oversee brand communication to ensure consistency across all channels (online and offline).
• Drive influencer (KOL/KOC) engagement strategies, partnerships, and campaigns to boost brand visibility and credibility.
• Manage relationships with media agencies, advertising partners, and key stakeholders.
• Analyze market trends, competitor activities, and consumer insights to inform marketing decisions.
• Monitor campaign performance, optimize marketing spend, and deliver measurable ROI.
• Oversee crisis communication strategies in collaboration with the PR team.
• Ensure effective collaboration between marketing, sales, and product teams.
• Develop and manage marketing budgets, ensuring cost efficiency and impact.
• Lead brand activation initiatives, events, and experiential marketing campaigns.

Educational Qualifications and Requirements

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field (Master’s degree is an added advantage).
• 5–7 years of progressive experience in marketing, with at least 2–3 years in a managerial role.
• Proven experience in product launches, preferably in the mobile/tech industry.
• Strong experience in influencer marketing, KOL/KOC management, and digital campaigns.
• Demonstrated leadership experience with the ability to manage and develop a team.
• Strong understanding of branding, media planning, and integrated marketing communications.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• Strong negotiation, communication, and stakeholder management skills.
• Experience in crisis management and reputation management.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.