Marketing Manager at ISN Medical

Role Overview

• The Marketing Manager will play a pivotal role in driving ISN’s growth agenda by translating corporate objectives into actionable marketing strategies and high-impact execution. This role requires a hands-on, data-driven, commercially minded marketer who can manage campaigns, lead product launches, build digital presence, and support revenue growth.
• The ideal candidate is execution-strong, organized, creative, and capable of coordinating cross-functional teams to deliver measurable business outcomes.

Key Responsibilities

• Marketing Strategy & Corporate Alignment
• Develop and deliver a comprehensive marketing strategy.
• Design high marketing activities and campaigns are fully aligned with ISN’s corporate objectives.
• Support performance reviews to track progress against strategic goals.
• Work closely with Sales, Product, and Leadership to ensure marketing drives business growth.

Success Indicators:

• Marketing activities clearly support business and sales objectives.
• Strategy delivered on time and consistently executed.
• New Product Partnership Launches
• Manage go‑to‑market planning and execution for new product partnerships
• Deliver launch plans for new products.
• Coordinate events, digital campaigns, sales enablement materials, and internal training.
• Track pipeline, conversion, and sales performance.

Success Indicators:

• Strong product visibility and seamless market introduction.
• Pipeline generation of at least 200MQLs and convert 50% to SQLs.
• Lead Generation & Pipeline Growth
• Build and manage demand generation programs to deliver ≥200 MQLs monthly.
• Improve lead quality and support ≥50% lead-to-opportunity conversion.
• Ensure 100% CRM tracking, reporting, and data accuracy.

Success Indicators:

• Predictable, high-quality pipeline supporting revenue growth.
• Revenue & Conversion Performance
• Support initiatives that drive ≥50% conversion across opportunities.
• Contribute to achieving YoY revenue growth through marketing-led activities.
• Implement and maintain campaign-to-revenue attribution tracking.

Success Indicators:

• Marketing recognized as a revenue contributor.
• Improved conversion and sales efficiency.
• Brand Architecture Development & Deployment
• Support development of ISN’s brand architecture, including brand book, identity system, and co-branding guidelines.
• Ensure 100% adoption of brand templates across departments.
• Manage quarterly brand compliance audits with ≥95% adherence.

Success Indicators:

• Consistent and professional brand presence across all touchpoints.
• Digital Presence & Social Currency Growth
• Support ISN’s digital footprint across LinkedIn, Instagram, YouTube, and other platforms.
• Lead creation of diverse content formats including videos, photos, skits, audio, and UGC.

Success Indicators:

• Strong online presence and growing digital influence.
• Marketing Campaign Execution
• Deliver a 12‑month marketing campaign plan in line with business unit strategy.
• Execute all marketing campaign astutely and in line with the annual calendar timeline.
• Build and maintain a complete marketing asset library.
• Track campaign ROI end‑to‑end (leads → conversion → revenue).
• Manage influencer, media, and professional networks.

Success Indicators:

• Campaigns deliver measurable business outcomes and ROI.
• Marketing Insights & Reporting
• Submit monthly marketing insights reports using approved templates.
• Track competitor activity, customer trends, product developments, and market risks.
• Provide actionable insights to support leadership decision-making.

Success Indicators:

• Leadership has clear visibility into marketing performance and market dynamics.
• Team Support & Collaboration
• Support recruitment and onboarding of key marketing roles.
• Contribute to building a high-performing team with ≥90% KPI achievement.
• Foster collaboration, accountability, and operational excellence across the department.

Success Indicators:

• Strong, cohesive, and high-performing marketing team.

Required Experience & Qualifications

• 5–8+ years of marketing experience, ideally in Life Sciences, Healthcare, B2B, or related sectors.
• Proven experience in campaign management, digital marketing, and product marketing.
• Strong understanding of CRM, marketing automation, and analytics.
• Demonstrated ability to manage multiple projects and deliver under tight timelines.
• Excellent communication, creativity, and stakeholder management skills.

Key Competencies

• Strong execution and project management
• Data-driven decision-making
• Creativity and brand storytelling
• Commercial and revenue orientation
• Collaboration and cross-functional coordination
• High accountability and ownership

Qualifications

• Bachelor degree in a science related field.
• MBA or related masters / professional certifications will be an added advantage.
• Experience in Life Sciences or Healthcare Marketing

Must have skills

• Commercial acumen
• Strategic Marketing Planning
• Demand Generation & Lead Management
• Digital Marketing & Social Media Management
• Product Marketing & Go to Market Execution
• Brand Development & Identity Management
• Campaign Planning & Execution
• Data Analytics & Reporting
• Project Management & Execution Discipline
• Stakeholder & Cross-functional Collaboration
• Team Leadership & People Management

Good to have skills

• Influencer & Partnership Management
• Performance Marketing Knowledge
• Marketing Automation Expertise
• Budget Management
• Experience in High-Growth or Transformation Environments
• Basic Design or Multimedia Skills