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  • Posted: Feb 6, 2023
    Deadline: Not specified
  • IKRA MULTIMEDIA LIMITED is an emerging media company with radio station dedicated to farming and agri-business in general. The company is seeking a young and energetic professional to manage the dissemination of agribusiness value chain through radio programs within Nigeria specifically for agrarian communities.
    Read more about this company


    Marketing Manager

    Job Description

    • Preparing and developing annual marketing plans
    • Promoting the company's existing brands and introducing new products to the market.
    • Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
    • Gathering, investigating, and summarizing market data and trends to draft reports for management advise and action.
    • Implementing new marketing plans and advertising.
    • Recruiting, training, scheduling, coaching, and managing marketing teams to meet marketing objectives.
    • Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
    • Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
    • Utilizing social media platforms to garner customer interest and create brand awareness.
    • Preparing market forecast report and submitting it to management for inputs and necessary implementation
    • Maintaining an accurate records of past campaign result to determine the most effective marketing approach.
    • Analyzing market trend, marketing matrix as well as pricing strategies to identify ways to improve marketing effort.   
    • Working out details of additional requirements as well as improvements of the facilities to achieve high production and planned production.
    • Supervising and managing the marketing operations on daily basis, reviewing daily actual sales, and deciding corrective actions to ensure achievement of daily sales target.
    • Ensure accountability in the quest to meet up with organization’s business sales and revenue targets.
    • Develop a realistic number of contact points, emails, calls, or meetings needed to achieve the sales and revenue targets.
    • Ensuring maintenance of daily market information, records and reports on all farm produce including but not limited to livestock, fish and aquaculture, poultry, fruits and vegetables inventory. etc.
    • Working out manpower requirements with skill requirements and experience to meet sales and marketing targets as per the annual plan.

    Method of Application

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