Marketing Manager at DO.II Designs Limited

Key Responsibilities

• Strategic Brand Positioning & Campaigns: Develop and execute comprehensive marketing campaigns tailored to premium retail clients (B2C) and corporate/real estate developers (B2B) to increase foot traffic, showroom visits, and factory project pipelines.
• Digital Marketing & Content Architecture: Oversee the brand’s digital ecosystem (website, Instagram, LinkedIn, and email newsletters). Direct the creation of visually stunning catalogs, product videos, and lifestyle imagery highlighting our factory’s manufacturing craftsmanship and precision.
• Lead Generation & Sales Pipeline Support: Design targeted lead generation funnels to feed the sales team with high-intent corporate inquiries, interior designer partnerships, architectural collaborations, and retail walk-ins.
• Market Intelligence & Product Strategy: Conduct regular market research within the Lagos and regional Nigerian space to monitor competitor pricing, furniture trends, product demands, and raw material positioning, translating findings into actionable initiatives.
• Showroom & Event Activation Management: Coordinate visual merchandising standards across retail locations and lead the execution of corporate events, open houses, furniture exhibitions, and strategic partnerships within the interior design community.
• Budget Management & Performance Analytics: Establish, track, and report on key metrics (such as Customer Acquisition Cost, Return on Ad Spend, and Lead-to-Conversion rates), optimizing the marketing budget to ensure maximum return on investment.

Requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field. Relevant professional certifications (e.g., NIMN, CIM) are an added advantage.
• Experience: 5–7 years of progressive marketing experience, with at least 2–3 years spent in a managerial capacity. Experience within premium furniture manufacturing, high-end interior design, luxury retail, or real estate development is highly preferred.
• Technical Skills: Proven expertise in digital advertising platforms (Meta Ads Manager, Google Workspace, and LinkedIn Campaign Manager) along with familiarity with CRM and web analytics tools (e.g., Google Analytics).
• Competencies: Exceptional written communication skills for storytelling, corporate profiling, and brand copywriting.