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  • Posted: May 16, 2022
    Deadline: Jul 30, 2022
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  • In the dynamic era that we have found ourselves, it has become imperative that we don't lose our dreams of achieving our educational goals and career aspirations. That is exactly why Ballpoint Network was created for you. Ballpoint Network Pty Ltd is an Australian registered company that was created for the delivery of high-quality training and educatio...
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    Marketing Manager

    Marketing Manager responsibilities include:

    • Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
    • Deploying successful marketing campaigns from ideation to execution
    • Experimenting with various organic and paid acquisition channels
    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships and partner with key industry players, agencies and vendors
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly

    Requirements and skills

    • Demonstrable experience in marketing together with the potential and attitude required to learn
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
    • A sense of aesthetics and a love for great copy and witty communication
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • BSc/MSc degree in Marketing or related field prefferred

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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