Marketing Manager at Afriglobal Group

    
Detailed Tasks & Responsibilities:

• Marketing Strategy, Planning & Intelligence Gathering
• Oversee the marketing department
• Evaluate and develop business marketing strategies and marketing plan
• Drive the marketing strategies and strive for growth in line with the company’s vision
• Research, survey and evaluate competitors’ data and market intelligence
• Develop and deploy initiatives to grow revenue
• Ensure proper business and market positioning while building engagement with targeted audience
• Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections

Brand Management, Event Management & Digital Marketing

• Build and strengthen the company’s brand within the diagnostic and healthcare industry
• Build and manage brand awareness, market positioning and digital marketing
• Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
• Organize company conferences, trade shows, activation programs and other major events as the need may arise
• Oversee all digital marketing activities, social media marketing strategies and content marketing

Product Development & Pricing

• Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
• Regularly benchmark company offerings with industry standard
• Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Customer Satisfaction & Engagement
• Identify potential customers and target markets
• Analyze consumer behavior
• Implement customer activation programs and new product implementation
• Monitor and track Customer satisfaction index and ensure Voice of the Customer (VoC) is given utmost priority
• Track and monitor all customer engagement action plans

Projects

• Responsible for proper planning and execution of Marketing projects
• Evaluate and identify high potential locations for future business expansion.
• Prepare financial projections and return on investment (payback) for all planned expansion projects.
• Monitor, track and ensure the success of expansion projects

CSR

• Manage the company’s CSR activities
• People Management
• Responsible for hiring the best talent for the team.
• Builds a culture of performance with clear goals, feedback, and appraisal rhythm. Identifies top players and replaces weak links regularly. Conducts timely and constructive performance evaluations.
• Continuously upgrades and enhances skills and competencies of the team.
• Builds a pipeline of Leaders.
• Prioritize and assign team members to projects/activities

Others
Perform other duties as may be required by Management from time to time

Key Performance Indicators (KPIs)

• Revenue Growth Contribution
• Customer Lifetime Value (CLV)
• Marketing ROI
• Market Share Growth
• Conversion Rate Optimization (CRO)
• Cost Per Lead
• Proposal Success Rate