Marketing Manager at ADAM Scents

Job Responsibilities

• Developing and improving marketing plans unique to different perfumery products and services.
• Conceiving and improving existing marketing strategies.
• Networking with different supplier groups within the perfumery product and service delivery value chain
• Identifying and engaging different customer groups relevant to the ADAM business model
• Conducting marketing research and analysis to produce relevant marketing information and evaluate trends.
• Conducting marketing research to identify new perfumery products and services and conducting competitive intelligence analysis.
• Monitoring ongoing marketing campaigns and spending based on the budget allocated.
• Creating and generating reports on an ongoing marketing campaign's key performance indicators (KPIs).
• Creating engaging marketing materials to drive online and physical marketing campaigns.
• Ensuring effective and efficient distribution of marketing materials to relevant customer groups
• Monitor market trends and analyse customer activities to identify business opportunities.
• Managing online (including social media marketing) and offline marketing channels
• Develop and implement comprehensive marketing strategies encompassing various channels, such as traditional media (TV, print) and digital platforms.
• Coordinates and oversees diverse promotional events, exhibitions, and communication campaigns to enhance brand visibility.
• Conducts market research to analyse trends, competition, and consumer behaviour, shaping the overall marketing approach.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field
• 5-10 years of B2B and B2C marketing experience, with a focus on FCMG and luxury products with at least 3 years leading company-wide initiatives
• Strong track record of developing product and go-to-market strategies.
• Proven ability to drive innovation and execute projects with excellence.
• Strong data analysis skills and experience with customer research techniques
• Experience working as a corporate marketing executive or an event planner will be beneficial.
• Must be highly fluent in spoken and written English. A key part of the role will be writing and editing proposals to corporate and other business customers.
• Proficient in Microsoft Office applications (Word, Excel and PowerPoint)

Additional Skills Required:

• Accepting Feedback
• Active Listening
• Attention to Details
• Analytical Thinking
• Brand Management
• Brand Marketing
• Business Development
• Campaign Performance Analysis
• Channel Marketing
• Coaching and Feedback
• Communication
• Consumer Behaviour
• Content Marketing
• Content Strategy
• Creativity
• Customer Insight
• Developing Communication Strategies
• Digital Marketing
• Embracing Change
• Emotional Regulation
• Empathy
• Entertainment Management
• Inclusion
• Intellectual Curiosity