Marketing Lead at RusselSmith Group

Summary of Functions

• Responsible for creating and delivering effective marketing programs to support the growth and expansion of RusselSmith’s products and services.
• Also responsible for developing materials for internal and external communication and marketing efforts, monitoring and reporting on market trends, competition and new products or service lines.

Essential Duties and Responsibilities
Marketing Strategies:

• Research, interview sources and stay current on business/services, marketing development trends, digital marketing concepts and tools, and activities for promoting internal/external customer engagement.
• Develop content, collaborate on design and manage the production and distribution of media releases, ads, brochures, newsletters, direct mail, website updates, social media updates and other communications materials for internal and external customers.
• Develop plans for advertising, promotions, public relations and corporate social responsibility initiatives.
• Plan, strategize and execute marketing campaigns, roadshows, exhibitions and other activities to establish and maintain RusselSmith’s brand presence in the market.
• Coordinate digital marketing efforts including social media content management, email campaigns and online advertising and ensure that resources are utilized properly and the target market is reached in the most cost-effective manner.
• Monitor progress and performance of marketing campaigns and other marketing activities, and provide reports
• Ensure that marketing activities are coordinated in line with the Company’s lead management plan, advertising plan, brand guidelines and other applicable marketing-related plans.
• Conduct competitive strategic analysis, customer segmentation, and customer insight development.
• Define product and service marketing strategies and road maps, and track progress made towards achieving set objectives.

Market Retention:

• Develop strategies to ensure that products and services are effectively positioned in the market
• Create, optimize, and constantly improve retention strategies to keep customers.
• Develop an understanding of what is needed to create a great customer experience.
• Develop and create new campaigns and programs geared towards customer retention.
• Identify sales opportunities while servicing customers.
• Prepare and make presentations to various audiences to improve customer loyalty and retention.

New Market Penetration:

• Research, analyze and recommend services in line with potential customer needs, market trends and new technologies.
• Generate and describe creative, result-focused marketing concepts to a diverse customer base.
• Coordinate and lead marketing events (presentations, training, exhibitions, demos, etc.)
• Service Line Development
• Contribute towards development and improvement of existing service lines through research and analysis of service line performance and marketing initiatives
• Promotional Strategies & Campaigns
• Plan and create marketing activities by working closely with the revenue generating divisions and transforming their ideas into promotional campaigns which tie in with the Company’s overall marketing strategy.
• Send promotions through various channels such as direct mail, as inserts in newspapers, Internet advertisements, in-store displays, product endorsements or other special events.
• Develop corporate gift items and other branded material for customer relationship management
• Use social media sites such as LinkedIn, Twitter, and Facebook to promote and direct traffic to the organization and generate leads.
• Continuously measure and report on the effectiveness of promotional strategies to determine which strategy works best for the organization.

Direct Marketing:

• Liaise with Key Stakeholders to ensure that they are fully briefed and engaged in order to make sure that direct marketing campaign objectives are met
• Ensure all communications and campaigns are compliant with industry regulations and are aligned to treating customer friendly (TCF) guidelines
• Identify and analyze the organization’s marketing strengths and weaknesses and respond to opportunities and threats in the marketing environment.
• Integrated Marketing Communications:
• Create internal and external communications programs that effectively describe and promote the organization and its services; including graphics, videos, audio, brochures, company product or service fact sheets, logos, or other promotional materials.
• Plan for and liaise with other Divisions and Subdivisions to prepare and deliver presentations, training programs and other internal marketing efforts which are geared towards employee engagement
• Ensure that content on the company’s intranet, website and social media platforms is grammatically and technically correct, and not plagiarized.
• Assist with a variety of Corporate Communications projects including creation of document templates, presentations, light copywriting and program/product promotions, in line with the Company’s brand guidelines.
• Stay current with industry practices on marketing communications, and use the knowledge to impact communication tactics.
• Work independently and with other divisions/subdivisions and staff in planning and executing internal and external communications programs and strategic planning.
• Manage external agencies and third parties to ensure successful delivery of marketing campaigns
• Ensure all communications are clear, fair and not misleading and relevant regulations are followed e.g. data protection, Treating Customers Fairly principles
• Gain awareness of data protection guidelines and internal data management procedures
• Sub-divisional Reports: Generate the required weekly, monthly, quarterly, bi-annual, and annual reports and presentations.
• Safety & Security — Actively promote and personally observe safety and security procedures and use equipment and materials properly.
• Hazard Identification – Promote risk-based thinking and eliminate all identified hazard throughout the organization.
• Perform other duties as required or as assigned

Organizational Relationships:

• Reports directly to the VP/Divisional Head, Marketing Sub-division or designate.

Qualifications

• Bachelor's Degree with 5 - 7 years of relevant work experience
• Experience in a creative agency is an added advantage
• Ability to manage internal relationships and contact with the public including the media, vendors, customers, and contractors.
• Ability to communicate with and interact effectively with internal and external contacts
• Excellent written and verbal communication skills
• Good presentation skills,
• Must possess analytical and problem-solving skills.
• Strong computer skills with high level of proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint).
• Excellent interpersonal and business communication skills.
• High level of initiative with the ability to self-motivate.
• Demonstrated ability to effectively prioritize.
• Works well independently and in team settings.
• Good leadership and management skills.
• Ability to work well under pressure and knowledge of marketing practices, graphic design concepts, and media placement.
• Must be highly self-confident, forward thinking, detail oriented, and exhibit a high level of creativity and bold initiatives

Success Metrics:

• Effectively executing marketing communications plans and activities to increase sales

Work Environment:

• The job is performed indoors in a traditional office setting. Activities include extended periods of sitting occasional fast paced events and extensive work at a computer monitor and/or calculator.