Marketing Lead at Plisthub

Main Functions

• Lead all aspects of executing online and offline performance-based marketing strategies to continuously generate Customer and Partner leads across all platforms.
• Lead the development of companywide content and social media management standards, policies, and rules of engagement.
• Lead all companywide Search Engine Optimization (SEO) Related Initiatives across all platforms.

Role Responsibilities

• Ensure top organic search ranking positions (SEO) across all platforms.
• Create, Manage, regularly review, and optimise Ad campaigns (SEM) across all platforms.
• Develop, manage, and optimise marketing campaigns (Email, Newsletters, drip campaigns, loyalty campaigns, etc.) and marketing automation strategy.
• Manage Google Analytics to track and measure all marketing campaigns.
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Mobile, Blog) and recommend optimisation action plans.
•  Conduct regular conversion rate optimisation audits to improve conversion rates across the brands’ digital channels and assets.
• Mentor and provide training to all staff throughout the organization on best practices for creating, managing, monitoring, and developing content across all platforms.
• Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
• Collaborate with designers and external influencers and industry experts to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned assets and consistent with our marketing strategies (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
• Ensure that all content across all platforms is compliant with copyright and data protection laws.
• Perform other duties as assigned.

Experience / Qualifications

• A Degree in the Marketing or other relevant field.
• Minimum of 3 years hands-on experience in a similar role.

Competencies / Skills:

• Proficient in spoken and written English
• Exceptional Creativity and Innovation
• Excellent copywriting skills
• Google Ads Search and Display certified.
• Social Media Marketing Certified
• Google Tag Manager Experience
• Experience with digital publishing and generating traffic and leads for new business.
• Critical thinking and problem-solving skills
• Excellent graphic and Video design skills
• Proficiency in Marketing Automation Platforms, Microsoft Office Suites, and CRM.

Behavioural Qualities / Other Competencies:

• Excellent attention to details
• High level of professionalism and work ethics
• Proactive identification and elimination of inefficiencies
• Goal, quality and excellence orientation
• Ability to translate objectives into everyday activities
• Ability to solve problems, continuously improve and adapt the ideas of others
• Passionate, enthusiastic and inquisitive with strong appetite for growth.