Marketing Executive at Ultimus Holdings

Summary

• This role is considered a critical member of the Think-Tank of Ultimus holdings. This role involves the planning and executing of marketing campaigns aimed at lead generation and brand building.

Marketing Communications Dimensions:

• You are required to develop and execute internal and external communication strategies that drive revenue for UH.

Key Responsibilities
You are responsible for

• Developing digital and traditional marketing strategies in line with the company’s goals and objectives.
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Managing marketing campaigns across print, broadcast, and online platforms to ensure that products meet customers’ expectations and to build the credibility of the brands
• Analyzing the success of marketing campaigns and creating reports
• Writing, editing, and distributing content across appropriate/designated brand communication channels
• Responsible for updating and managing all digital platforms and websites of designated brands with relevant, accurate, and up-to-date information
• Effectively managing social media platforms of all designated brands
• Ensuring the security of the social media and digital collateral of all designated brands
• Analyse web traffic metrics and suggest solutions to boost web presence.
• Consistently improve SEO/SEM of designated brand’s websites and overall digital footprints.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends for all ULTIMUS holdings companies
• Stay up-to-date with digital technologies development.
• Assist in developing high-quality and effective marketing materials that align correctly with the overall brand strategy.
• Manage the life cycle of social media sponsored ads, google display ads and all other promotional activations for all designated brands as need arises.
• Responsible for updating and managing all digital platforms and website with relevant, accurate and up-to-date information and building strong client’s relationships through social media interaction.
• Manage and improve lead generation campaigns, measuring results.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Conduct regular website audits across all designated brands.
• Managing external agencies and ensuring marketing budgets are met.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business or a related field.
• Master's Degree in a relevant field will be an added advantage
• 5 years post-graduation experience.