Marketing Executive at Snapnet Limited

Job Description

• The Marketing Executive is responsible for planning, implementing, and managing traditional and digital marketing campaigns and strategies to promote the company's products and services.
• Utilization of various digital channels and marketing techniques to drive brand awareness, generate leads, and increase customer engagement.
• The Marketing Executive works closely with cross-functional teams, including sales, technical and creative departments, to achieve business objectives.

Responsibilities

• Develop and execute traditional and digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising.
• Conduct market research to identify customer trends, preferences, and competitor activities to develop effective marketing strategies.
• Collaborate with internal teams to create engaging and compelling content, such as blog posts, social media updates, videos, infographics, and landing pages.
• Optimize website content and user experience (UX) to improve organic search rankings and drive traffic.
• Manage and monitor social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics.
• Plan and execute email marketing campaigns, including creating newsletters, segmenting target audiences, and analyzing campaign performance.
• Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and generate reports for management.
• Stay updated on the latest industry trends, technologies, and best practices in digital marketing, and propose innovative ideas to improve campaign performance.
• Collaborate with external agencies, vendors, and partners to ensure seamless execution of digital marketing initiatives.
• Monitor website analytics using tools like Google Analytics to identify areas of improvement and implement optimization strategies.
• Stay up-to-date with digital marketing regulations and ensure compliance with data protection and privacy laws.
• Collaborate with the sales team to align marketing strategies with sales goals and support lead generation and conversion efforts.

Qualifications and Skills

• B.Sc / HND / OND in Marketing, Communications, Business, or a related field. Additional certifications in digital marketing are a plus.
• Years of Experience: 1 – 2 years
• Proven experience in digital marketing, including campaign planning, execution, and analysis.
• Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, and email marketing software.
• Excellent analytical skills to interpret data, identify trends, and make data-driven decisions.
• Strong written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal teams and external partners.
• Creative mindset and the ability to think strategically to develop innovative digital marketing campaigns.
• Strong project management and organizational skills to manage multiple campaigns and meet deadlines.
• Knowledge of website development and design principles is advantageous.
• Familiarity with marketing automation tools and CRM systems is a plus.
• The job description of a Digital Marketing Executive may vary depending on the company's size, industry, and specific requirements. This is a general overview of the key responsibilities and qualifications for this role.