Marketing Executive at Patjeda Group

Job Summary

• The Marketing Executive is responsible for promoting the company’s car hire and security services by developing and executing effective marketing strategies.
• The role involves market research, client engagement, campaign execution, brand promotion, and generating leads to support business growth.

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement marketing plans to promote car hire and security services.
• Identify new market opportunities and customer segments.
• Assist in setting marketing goals aligned with business objectives.

Brand Awareness & Promotion:

• Manage the company's social media platforms and website to improve online visibility.
• Create promotional content including flyers, adverts, email campaigns, and newsletters.
• Organize marketing campaigns, product demos, and promotional events.

Customer Acquisition & Lead Generation:

• Conduct cold calls, client visits, and online outreach to generate leads.
• Build and maintain strong client relationships to encourage repeat business.
• Follow up with prospects and convert them into customers.

Market Research & Competitor Analysis:

• Conduct market research to understand customer preferences and trends.
• Analyze competitors’ offerings and suggest ways to differentiate the brand.

Sales Support:

• Collaborate with the sales team to convert leads into business deals.
• Prepare proposals, presentations, and contracts for clients.
• Track marketing campaign performance and provide reports.

Coordination & Collaboration:

• Work closely with the operations team to understand service capabilities.
• Coordinate with the security and fleet departments to ensure client satisfaction.
• Provide feedback from clients to help improve services.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2–4 years of experience in marketing, preferably in service-based industries.
• Strong communication and negotiation skills.
• Proficiency in digital marketing and social media management.
• Ability to multitask, work under pressure, and meet deadlines.
• Knowledge of the car rental or security service industry is an advantage.