Marketing Executive at Off-Field Concepts Limited

Main Responsibility

The ideal candidate will conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. 

Specific Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaigns
• Research and develop marketing strategy, and evaluate success strategy;
• Develop and execute content for marketing campaigns;
• Create and actualize digital marketing programs;
• Locate business opportunities by identifying prospects and evaluating their position in the industry;
• Sell products by establishing contact and developing relationships with prospects;
• Challenging any objections with a view to getting the customer to buy;
• Prospecting and visitation to prospects' locations;
• Maintain relationships with clients by providing support, information, and guidance;
• Researching and recommending new opportunities; recommending profit and service improvements;
• Creating detailed proposal documents to clients and prospects;
• Stay up-to-date on current marketing trends;
• Direct sales, Negotiating on price, costs, delivery and specifications with buyers and managers;
• Cold calling to arrange meetings with potential customers to prospect for new business;
• Participate in all promotional activities;
• Prepare reports by collecting, analyzing, and summarizing information;
• Log all leads, sales, contacts, and other related activities on a CRM/ERP platform and update such records daily or as often as there is need;
• Participate in Strategy, Review and other Meetings of the company.

Requirements and Qualifications

• Bachelor's degree or HND in Marketing or related field;
• Ideally requires at least one year post-NYSC experience but this may be waived for impressive fresh applicants who demonstrate desirable potentials;
• 2 - 3 years of relevant experience;
• Strong analytical, communication, time-management and creativity skills;
• Strong ability to focus on customer/market and take initiative;
• Experience with social media;

Resilience;

• Candidate will be expected to understand and undertake business to business (B2B) and business to customer or consumer (B2C) sales;
• An understanding of digital marketing and social media campaigns or willingness to learn same;
• An understanding of advertising, SEO and email marketing or willingness to learn same;
• Proficiency in Microsoft Word, Excel, and PowerPoint;
• Highly detail-oriented;
• Strong analytical skills;
• Strong verbal and written communication skills;
• Strategic thinking, high creativity and problem solving skills;
• Administrative Writing Skills, Reporting Skills, Supply Management, Scheduling, Organization, Time Management, and Travel Logistics;
• High ethical standards and integrity;
• Strong interpersonal skills and the ability to interact and build relationships with all levels of management.