Marketing Executive at FOAK Business Solutions Limited

Summary

• Marketing executives develop and oversee marketing campaigns to promote products and services.
• The role of a marketing executive shall encompass creative, analytical, digital, commercial, and administrative responsibilities.
• The role details will vary depending on the target needs to be met.
• Executives shall work closely with other employees in advertising, market research, production, sales, and distribution.

Key Responsibilities

• Marketing executives shall oversee many aspects of a campaign throughout the entire lifespan of a product, service, or idea. As such executives should have a great deal of responsibility early on and will be required to manage their time and duties themselves.

These responsibilities include:

• Overseeing and developing marketing campaigns to meet set targets.
• Conducting research and analyzing data to identify and define audiences
• Devising and presenting ideas and strategies.
• Promotional activities
• Compiling and distributing financial and statistical information
• Writing and proofreading creative copy
• Maintaining websites and looking at data analytics if required by management
• Organizing events and product exhibitions with the rest of the organizing team.
• Updating databases and using a customer relationship management (CRM) system
• Coordinating internal marketing and an organization’s culture.
• Monitoring performance
• Managing campaigns on social media.

Requirements

• Candidates should possess HND / B.Sc Degrees with 1 - 3 years relevant work experience.

Critical skills for marketing executives:

• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Strong attention to detail
• Good organization and planning skills
• Creativity and writing skills
• Commercial awareness
• Numerical skills
• IT skills.