Marketing Executive at Fadac Resources

Job Responsibilities

• Orchestrate brand engagement across social media platforms through the development of impactful and audience-aligned content.
• Conceptualize and implement data-driven strategies that achieve the organization’s key objectives.
• Generate regular reports showcasing key insights, trends, and recommendations for continuous improvement on social media.
• Leveraged social media marketing expertise and targeted campaigns to drive lead generation.
• Develop customer-centric content ideas for signed influencers that focus on authenticity and align with the needs and lifestyle aspirations of the brand's target audience.
• Strategically select and vet social media influencers/ content creators who align with the brand's values and target audience demographics, to drive successful influencer marketing campaigns and deliver on the brand's objectives.
• Develop and execute engaging weekly email newsletters that drive website traffic, educate and inform customers, and foster meaningful connections with the brand's target audience.
• Work closely with the Marketing team to expand your knowledge and build an understanding of the full consumer journey.
• Offer data-driven recommendations and informed, fact-based solutions that improve performance and support the company's overall objectives.
• Work closely with the Marketing team to gain valuable insights and develop a comprehensive understanding of the consumer journey
• Conceptualize data-driven marketing strategies that leverage impactful storytelling to positively shape the brands in the minds of the target audience.
• Conducting industry research to understand customer needs, preferences, and trends.
• Collaborating with creative teams for content creation and design.
• Ensuring consistency in messaging and branding across all marketing media.

Job Qualifications

• Bachelor’s Degree in any discipline (candidates with international degrees are encouraged to apply), preferably in a field related to digital or marketing
• Experience in Google Garage, Digital Skills for Africa, Inbound Marketing by HubSpot, Google & Meta Ads Training
• Preferably Minimum of 2-4 years’ work experience in marketing and advertising or sales.
• Experience in top luxury companies and top-tier banks will be an added advantage.