Marketing Coordinator at MANO Africa

About The Role

• The Marketing Coordinator supports the Marketing Leader in campaign execution that drive brand awareness and business growth and reports on their performance. This role involves overseeing the end-to-end execution of marketing initiatives that have been defined by the Marketing Lead, managing key stakeholders, and ensuring a timely delivery of the projects. For this role, strong project management skills and experience working across multiple marketing channels are essential. You will play a pivotal role in ensuring the marketing team's success by leading the smooth execution of campaigns and reporting on their performance.

Campaign Planning & Execution

• Lead the execution of marketing campaigns, ensuring alignment with business goals.
• Develop and manage project timelines, accounting for all required phases and assets.
• Collaborate with the Marketing Leader to define campaign channels, develop budget requirements, and ensure campaigns meet strategic objectives.
• Coordinate internal teams (designers, CRM, PM leads, social media coordinators, and business unit leads) and external vendors to deliver campaigns on time and within scope.
• Oversee and contribute to the creation of marketing collateral, ensuring deliverables meet branding guidelines
• Monitor, analyze, and report on campaign performance and KPIs, providing actionable insights for optimization

Vendor & Media Management

• Manage vendor relationships for marketing campaigns and events, including media buying, offline campaigns (billboards, radio, TV spots, activations, events), and other outsourced deliverables.
• Ensure vendor SLAs are met, processing payments in compliance with finance policies.
• Negotiate with media agencies to ensure cost-effective and impactful media buying for campaigns

Content & CRM Management

• Produce and manage content for CRM channels (email, WhatsApp, in-app, push notifications) on a monthly basis, ensuring timely execution.
• Support the Social Media Coordinator in planning and executing content calendars.
• Stay updated on industry trends and market developments to inform future campaigns and strategies

Customer Retention & Engagement

• Collaborate with the Customer Experience Team to analyze churn reports and develop retention strategies.
• Organize and coordinate quarterly customer focus groups to gather feedback for improving user experiences.
• Monitor app performance and integrate customer experience insights into marketing strategies.
• Assist in implementing loyalty programs and personalized marketing campaigns to enhance retention.

Requirements

• Bachelor's in Marketing, Business, or related field.
• 3-5 years of experience in marketing, preferably in a coordinator or project management role. Media buying experience is a MUST.
• Strong project management skills with the ability to manage timelines, resources, and stakeholders.
• Proven experience managing and executing marketing campaigns across multiple channels (digital, social media, offline, etc.).
• Strong verbal and written skills for collaborating with teams and vendors.
• Creative thinking with the ability to oversee the production of high-quality marketing assets.
• Strong analytical skills to track campaign performance and provide actionable insights.
• Detail-oriented and able to manage multiple projects efficiently under pressure and with tight deadlines
• Up-to-date on marketing trends and competitor activities