Job Summary
Churchgate Group is looking for a commercially minded Marketing & Communications Lead to drive measurable business outcomes for World Trade Center Abuja. This is not a pure social media, content, or awareness-driven role. It is a commercial marketing leadership role for someone who can translate marketing investment into lease inquiries, membership sign-ups, partnership deals, and pipeline contribution. You will be expected to think in ROAS, CAC, and lead generation – not just impressions and engagement. You will be frustrated when marketing cannot be tied to revenue. You will take pride in building systems that consistently deliver commercial growth.
What You Will Do
What You Will Do
You will own the end-to-end marketing strategy for WTC Abuja, with selective support across the broader Churchgate Group where required.
Strategic Marketing & Brand Leadership
- Develop and execute comprehensive marketing strategy for WTC Abuja
- Elevate brand positioning to align with global real estate and trade service standards
- Lead annual marketing planning, budgeting, and performance reviews
- Ensure consistent brand messaging across all WTC Abuja touchpoints
Digital Marketing & Performance Management
- Oversee campaigns across Meta, Google, LinkedIn, and programmatic channels
- Build data-driven digital funnels for lead generation, membership acquisition, leasing, and events
- Manage website optimization, SEO/SEM performance, analytics, and content architecture
- Drive marketing automation using CRM platforms
- Design dashboards for real-time measurement of CAC, ROAS, pipeline contribution, and digital performance indicators
Traditional & Corporate Marketing
- Lead development of brochures, print ads, outdoor campaigns, corporate communications, and event marketing
- Partner with media agencies and vendors for ATL and BTL campaigns
- Oversee corporate collateral including investment/pitch decks and executive-level presentations
Content, Communications & PR
- Own content strategy across social, digital, print, events, and stakeholder communications
- Manage press engagement, talking points, crisis communications, and brand reputation
- Drive storytelling that reinforces WTC Abuja's premium positioning
Customer & Market Intelligence
- Conduct market research, competitive analysis, and customer segmentation
- Translate insights into actionable recommendations for sales and executive leadership
- Monitor industry trends (real estate, memberships, trade services, events) to ensure competitiveness
Sales Enablement
- Work closely with Sales, Trade Services, and Operations to ensure marketing directly supports commercial objectives
- Develop toolkits and campaigns that drive measurable revenue outcomes
- Train internal teams on brand standards, lead management, and campaign execution where required
Events & Partnerships
- Lead planning and execution of high-impact corporate events, trade delegations, business mixers, and industry conferences
- Build and manage partnerships with embassies, chambers of commerce, global trade bodies, and investment agencies
- Strengthen WTC Abuja's positioning within global trade and business ecosystems
Team Leadership & Vendor Management
- Manage internal marketing staff and external vendors including designers, media agencies, digital consultants, and event partners
- Ensure timely, high-quality delivery across all marketing outputs
- Negotiate vendor contracts and monitor performance against agreed deliverables
What Success Looks Like
Success in this role will be measured by real commercial outcomes, including:
- Lead generation – Qualified leads for leasing, memberships, and events
- Pipeline contribution – Marketing-sourced revenue pipeline
- Leasing/sales support – Marketing campaigns that directly support sales
- Membership growth – Measurable increase in WTC membership sign-ups
- Partnerships – New strategic partnerships with embassies, chambers, and trade bodies
- Brand positioning – WTC Abuja as the premier destination in Nigeria
- Business visibility – Increased market share of voice
- ROAS & CAC – Return on ad spend and customer acquisition cost within targets
What We Are Looking For
We are looking for a commercial marketing manager, not a social media manager.
The right candidate will likely have:
- 7–12 years of marketing experience across both digital and traditional channels
- Proven track record of multi-channel campaigns with measurable commercial outcomes
- Strong digital marketing depth – Meta, Google, LinkedIn, programmatic, SEO/SEM, CRM automation
- Experience interacting with C-suite executives
- Ability to step in for the VP where required – confident engaging internal and external stakeholders
- Professional maturity and leadership presence
- Structured execution capability – plans, budgets, dashboards, reporting
- Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred Background (Bonus Points)
- Real estate, hospitality, memberships, retail, finance, or high-end service industries
- Multinational organisation exposure
- B2B or enterprise marketing experience
- Premium or luxury brand experience
- Familiarity with global trade ecosystems and business councils
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