Marketing & Communication Officer at Ascentech Services Limited

Job Purpose

• We are currently seeking a highly motivated and experienced Marketing & Communications Officer to join our team.
• They will play a crucial role in promoting our institution and attracting prospective students from around the world.
• This is an excellent opportunity for an individual with a passion for education and marketing to showcase their skills in a multicultural environment.

Overview

• The Marketing & Communications Officer is responsible for planning, creating, and executing marketing campaigns to expand the school's reach and potential customer pipeline.

Relationship

• The Marketing & Communications Officer will be responsible for creating and implementing effective marketing strategies to enhance the brand image of our International school.
• You will work closely with the admissions team to develop marketing campaigns, materials, and initiatives that resonate with our target audience.
• Additionally, you will conduct market research to identify emerging trends and opportunities for growth.

Responsibilities

• Develop and execute comprehensive marketing plans to increase student enrollment and enhance the visibility of our International school.
• Collaborate with the admissions team to create engaging marketing materials, including brochures, flyers, videos, and website content.
• Utilize social media platforms and digital marketing techniques to reach and engage with prospective students globally.
• Manage and optimize online advertising campaigns to maximize their impact and return on investment.
• Conduct market research to identify target markets, analyze competitors, and stay up to date with industry trends.
• Plan and coordinate promotional events and activities, such as school fairs and open houses, to attract prospective students and their families.
• Plan, prepare and deliver presentations on behalf of the marketing team.
• Monitor and analyze marketing campaign performance, generate reports, and make data-driven recommendations for future improvements.
• Maintain strong communication between marketing executives and internal and external stakeholders
• Be flexible, adaptable to change, and perform all duties related to the general job function as assigned by supervisors. Performs duties in a safe and prudent manner as directed by supervisors.
• Attends staff meetings, trainings and professional deveopment as required.
• Demonstrates support for the school system and its vision goals and priorities.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven 5-10 years Experience in marketing, preferably in the education sector or a related industry.

Requirements:

• Strong understanding of marketing principles and techniques, including digital marketing and social media management.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Proficient in using marketing tools and software, such as Google Analytics, social media management platforms, and email marketing systems.
• Ability to work effectively both independently and as part of a diverse team.
• Strong analytical and problem-solving skills, with a keen eye for detail.
• Passion for education and a commitment to promoting the values and vision of our International school.
• Effective interpersonal skills, with an emphasis on communication and collaboration with a diverse variety of people and groups.
• Knowledge of computer network operations, Microsoft OfficePrograms: Excel, Word, Outlook, Access, or other comparable or similar software.
• Flexibility to adapt to changing needs and priorities.
• Abilty to meet deadlines, assign tasks, and meet established goals and objectives.
• Customer service oriented
• Good general health, clean in attire and professional in appearance.
• Ability to be punctual and maintain regular attendance.