Marketing Associate at Klasha

Role Summary

• The Marketing Associate will play a pivotal role in supporting the execution of marketing strategies, campaigns, and initiatives aimed at enhancing brand visibility, generating leads, and driving customer engagement.
• This role requires a proactive individual who is skilled in content creation, market research, digital marketing, and data analysis.

Job Responsibilities 

• Develop engaging marketing content including social media posts, newsletters, blogs, website content, and promotional materials.
• Assist in designing marketing collateral and visuals in collaboration with the design team.
• Manage social media platforms by creating, scheduling, and publishing content to drive audience engagement.
• Monitor and analyze social media metrics to optimize campaigns and improve performance.
• Assist in executing email marketing campaigns and building email lists.
• Conduct market research to identify industry trends, target audience preferences, and competitor strategies.
• Analyze marketing data to provide insights and recommendations for campaign improvements.
• Assist in planning, coordinating, and executing marketing campaigns across multiple channels.
• Track campaign performance and prepare reports to evaluate effectiveness and identify areas for improvement.
• Ensure consistent brand messagingacross all marketing materials and platforms.
• Assist in enhancing brand presence through various marketing initiatives.
• Work closely with the marketing team, sales department, and external agencies to ensure alignment of marketing objectives.

Person Specification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in marketing, advertising, or related roles.
• Understanding of digital marketing, content creation, social media platforms, and analytics tools.
• Excellent communication and writing skills.
• Proficiency in social media management tools and basic graphic design tools (e.g., Canva).
• Analytical skills and attention to detail.
• Ability to multitask, prioritize tasks, and work in a fast-paced environment.
• Familiarity with SEO, Google Analytics, and email marketing tools is a plus.