Marketing and Communication Manager at Virtual PALyn

Job Description

• Manages strategic proactive media outreach by identifying MAA brand awareness opportunities; takes initiative to act upon these opportunities to achieve results. Manages relationships with media to create future opportunities.
• Oversees organization's email marketing campaigns for all departments and programs.
• Oversees digital and social media strategy, including the evolving digital market and contributes new ideas to enhance the organization’s social presence. Analyzes, synthesizes and course corrects based on data and metrics provided.
• Identifies trends and leverages opportunities within the industry, through the use of social and digital tools and channels.
• Leads assignments to support the strategic vision of MAA; develops recommendations of marketing activities to increase revenue.
• Manages projects and campaigns including coordinating with vendors and managing the communication’s team junior staff members.
• Leads and provides strategic direction on new projects. Manages and prioritizes staff time to fulfill cyclical as well as new projects as needed
• Manages vendor and consultant relationships including metrics and reporting.
• Oversees the creation of marketing materials including managing graphic design projects to completion and acts as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetic are achieved.
• Manages all internal department relationships and project needs for the communications team.
• Manages marketing of the American Mathematics Competitions and William Lowell Putnam programs.