Marketing and Business Development Officer at Transnational Academic Group (TAG)

Job Summary / Purpose

• Coordinate the Marketing and Public Relations functions for Lancaster University Ghana, TAGmyFuture and TAG College to develop brand awareness and increase attractiveness for the target audience.
• Support the Marketing and PR Manager to undertake all Marketing and Social media activities.

Duties and Responsibilities

• Provide Nigeria related content for the website and the other digital platforms.
• Manage all social media platforms for TAG College & TAGMyFuture.
• Organise Pre-event communications to invite prospective students to event's across online (email and affiliate web) and offline communications.
• Build relationships with industry, businesses, NGO’s and Not for Profit Organisations in Ghana and abroad.
• Represent the company to prospective employers and seek appropriate new placement opportunities both nationally and internationally.
• Develop and nurture on-going relationships with, Corporates, Embassies, NGO's etc. to ensure long term partnership and ROI.
• Attend corporate networking events.
• Organise Corporate events such as the Business Breakfast etc
• Develop PR campaigns and strategies as well as track and report the performance and impact of relevant advertising activities.
• Assist in school visits, career expos, graduation functions, educational fairs, open days, networking events, and exhibitions.
• Monitor and manage online campaigns and put together comprehensive post-campaign reports.
• Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager
• Provide reports pertaining to effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis and market intelligence, or any other ad hoc reports as requested by line Manager.
• Investigate, research, and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed.
• Work with Marketing Manager/Head to undertake research and market analysis to support on
• LUG's business plans/strategies.
• Develop and maintain relationship with different media agencies and develop key messages for LUG's media landscape.
• Assists in the design and/or production of marketing materials and managing the stock of collaterals.
• Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media.
• Keep and maintain detailed and accurate records of all stakeholder engagement, SLAs, MOUs, and employers.
• Develop comprehensive corporate and employer relations strategy.
• Identify and keep up to date on competitor activities in relation to corporate relationships and activities.

Other Duties:

• Perform other tasks as and when required.

Reporting Requirements:

• Post-campaign follow-up communications and ROI reporting
• Reporting on campaigns, ROI and industry best practises
• Weekly Marketing & PR updates with Line Manager
• Submit monthly Marketing &PR report
• Submit quarterly Marketing & PR report for Board Pack;

Key Performance Indicators (KPI's) / Performance Assessment Criteria

• Your performance as Marketing Officer will be assessed in consideration of the following benchmarks:
• Your contributions to the overall target for Marketing department;
• Achievement of individual targets for the period;
• Evidence of continuous improvement on Marketing &PR services processes and procedures;
• Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;
• Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Key Relationships

Internal:

• All other staff
• Students

External:

• Parents
• Potential students
• Suppliers/Vendors
• TAG-ME Marketing Team
• Alumni

Requirements

Educational/Academic Qualifications:

• Bachelor's Degree in Marketing, Public Relations, Mass Communication or related fields.
• Minimum of three (3) years' experience in a sales or marketing role preferably in the higher education field.

Technical:

• Significant working knowledge in Marketing, PR and emerging marketing trends;
• Excellent research, analytical and critical thinking skills.
• Significant knowledge in brand management;
• Strong business and marketing acumen;
• Proposal writing skills;
• Good Knowledge of digital marketing;
• Good Content Creation Skills
• Creative

Planning and Organising Skills required:

• Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;
• Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

• Excellent written and oral communication and negotiation skills;
• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;
• Excellent report writing skills;
• Excellent presentation skills;
• Initiative and Problem Solving Skills Required
• Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

• Proficient in MS Office Suite;
• Proficient in social media use
• Proficient use of Content Creation software such as Capcut or Inshot

Personality / Behaviour / Attitude:

• Dynamic, energetic, self-motivated &result oriented.
• Team player, flexible and adaptable.
• Effective people-management skills;
• Good team building skills;
• Passion for building and maintaining relationships;
• Demonstrable positive attitude toward work;
• Attentive to details and dedicated to quality;
• Proactive and innovative;