Marketing Analyst at Tranex

Job Description

• We are looking for a Marketing Analyst who will research and identify ways to build our brand and acquire new clients.

Responsibilities

• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
• Measure the effectiveness of advertising, marketing and communications strategies
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements

• B.Sc / M.Sc in Marketing or related field
• Minimum of four (4) years working experience as a Marketing Analyst or similar role
• Excellent oral and written communication skills
• Ability to multitask well
• Strong background in Microsoft Word, Excel, Access and Power point
• Experience with various survey tools