Marketing Analyst at Kerry Group Plc

About The Role

• The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.
• This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.

Key Responsibilities

• Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
• Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
• Generate strong understanding of market & consumer trends and behaviour
• Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
• Compile reports containing actionable recommendations as required by the Marketing & Sales teams
• Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
• Analysis and interpretation of market and consumer data
• Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
• Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
• Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
• Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
• Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
• Management of Market Research agencies

Qualifications, Skills & Experience

• Bachelor’s Degree or equivalent in business, marketing, mathematics, or the sciences with at least 3 to 5 years within the Market Research industry
• Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
• Strong experience conducting consumer, market, and customer research
• Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis

Competencies

• Strong analytic and critical thinking and interpretation skills
• Strong written and oral communication skills, including creating & making presentations to large audiences.
• Problem solving ability
• Information gathering techniques
• Project management and cross functional team working
• Ability to work independently with minimal supervision in a hyper speed environment.
• Advanced Excel and PowerPoint skills