Marketer at Pally Agro Products Limited

About the Role

• We are seeking a highly experienced and results-driven Marketer with a proven track record of excellence across Fast-Moving Consumer Goods (FMCG), Laundry & Dry Cleaning, and Media industries. 
• The ideal candidate is a strategic thinker, creative problem solver, and an exceptional communicator who thrives in fast-paced, multi-sector environments.

Key Responsibilities

• Develop and execute marketing strategies tailored to the unique needs of the FMCG, Laundry & Dry Cleaning, and Media sectors.
• Drive brand positioning, awareness, and customer engagement across all business units.
• Lead integrated marketing campaigns including digital, traditional, and experiential platforms.
• Collaborate with sales and product teams to align marketing efforts with business goals.
• Conduct market research and competitor analysis to identify new opportunities.
• Track and evaluate performance of marketing initiatives, using data to optimize campaigns.
• Manage and mentor junior marketing staff, fostering a high-performance team culture.

Key Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications or a related field (Master’s degree is an added advantage)
• Minimum of 5 years proven experience in a strategic marketing role, with hands-on exposure in FMCG, Laundry & Dry Cleaning, and Media environments.
• Strong portfolio of successful campaigns and brand development initiatives.
• Excellent understanding of market segmentation, consumer behavior, and multi-channel marketing.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, content management systems).
• Outstanding communication, leadership, and organizational skills