Marketer at Oasis Reproductive Health Services

Responsibilities
Brand Development and Positioning:

• Establish and maintain a strong, trustworthy brand identity that resonates with patients.
• Position the clinic as a leader in fertility care through consistent messaging and value propositions.

Lead Generation and Patient Acquisition:

• Develop and execute digital marketing campaigns (e.g., SEO, PPC, social media ads) to generate leads.
• Optimize the clinic’s website and landing pages to attract and convert visitors into consultations.
• Use email marketing, content marketing, and referral programs to drive patient engagement.

Patient Education and Content Creation:

• Create informative, empathetic content on fertility treatments, success stories, and patient journeys.
• Provide educational materials like blog posts, webinars, newsletters, and videos to inform and reassure potential patients.
• Establish the clinic as a reliable resource for fertility-related information and support.

Physical marketing:

• Plan town hall meetings
• ⁠Meet with organisations
• Meet with women groups iin various institutions.