Market Enterprise and Development Officer at Federal Ministry of Agriculture & Rural Development

Description

• The main duty of the Market Enterprise Development Officer is to support the implementation of marketing strategy in the state.

Specific Duties

• Carry out market research and analysis for the products of the Agribusiness value chain engaged by LIFE-ND beneficiaries in the states.
• Develop business strategies that can help in expanding market reach, increasing sales, and fostering business growth.
• Identify new business opportunities and partnership that align with the agribusiness goals of the project.
• Design and implement effective marketing campaigns to promote the products produced by LIFE-ND beneficiaries. This will include digital marketing, and advertising tailored to the agribusiness products promoted by the project.
• Build strong relationships with customers of the project beneficiaries and gather feedback that will lead to improved products, customers satisfaction and loyalty.
• Understand and plan for fluctuations in market prices, changes in consumer demand and potential supply chain disruptions with the aim of Identifying market risks and develop strategies to mitigate them
• Ensure that marketing agreements between LIFE-ND beneficiaries and Off- takers are perfected and understood by the parties concerned.
• Negotiate with off-takers to get best prices for LIFE-ND beneficiaries.
• Advise on best marketing Strategies to achieve maximum sales in terms of when, how, and where to market their products.
• Facilitate prompt payment from Off-takers to LIFE-ND beneficiaries.
• Submit monthly report on activities undertaken.

Qualification and Experience
Educational qualification:

• University Degree or equivalent in Business Administration, Marketing, Economics, or any related field.

Experience:

• Minimum of five years experience in:
  • Market analysis and business development
  • Extensive knowledge of marketing strategies, policies, and procedures.
  • High level of communication, and interpersonal skills
  • Analytical and problem-solving abilities.
  • Proven work experience in sales and marketing of Agricultural products
  • Must be highly innovative and persuasive.
  • Being a team player.