Manager, Direct Marketing at Reliance HMO

Job Description

• We are hiring for a Manager, Direct Marketing who will be responsible for leading the team that drives customer acquisition through offline channels. This includes planning and executing events, partnerships, and on-ground activations. 
• The goal is to increase brand visibility and engagement through targeted, face-to-face marketing efforts in key markets.

Responsibilities

• The ideal candidate is a hands-on marketing leader with experience managing field teams and delivering measurable results from direct campaigns.
• Lead the planning and execution of direct marketing campaigns across all our active markets, focusing on activations that drive awareness and customer acquisition.
• Manage the direct marketing team to ensure campaigns are executed on time, within budget, and to expected standards.
• Develop and manage a calendar of high-impact offline marketing events, activations, and partnerships aligned with business goals.
• Use performance data and field insights to refine direct marketing strategies and improve ROI.
• Ensure all brand touchpoints in direct marketing channels are consistent, engaging, and aligned with our brand voice.
• Identify and explore new opportunities for on-ground engagement, partnerships, and brand presence.
• Collaborate with Product, Growth, and other brand teams to ensure alignment between offline and digital campaigns.
• Track, report, and analyze campaign results using relevant KPIs to inform future efforts and team performance.

Requirements

• At least 5-7 years of experience in direct marketing, field marketing, or offline marketing, with at least 2 years in a managerial role.
• Demonstrated success planning and executing offline marketing campaigns, including events, activations, and partnerships.
• Proven ability to deliver measurable business outcomes (e.g., leads, signups, or revenue) through face-to-face marketing.
• Strong knowledge of consumer behavior in key markets and how to design locally relevant activations.
• Strong project management skills and ability to manage multiple initiatives and teams simultaneously.
• Great communication and interpersonal skills for working across teams and representing the brand externally.

Benefits
At Reliance Health, we prioritize our people and their well-being. Our benefits package is designed to support your success, growth, and happiness. Here’s what you’ll enjoy:

• Remote-First Environment: Work from anywhere while staying connected to a vibrant, collaborative team.
• Competitive Salary and Benefits: We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded.
• Premium Health Insurance: Comprehensive health coverage for you and your family, because your well-being comes first.
• Unlimited Leave: Take the time you need when you need it—no limits, no questions.
• Meaningful Impact: Play a key role in transforming customer experiences and shaping healthcare innovation.
• Collaborative Work Culture: Join a supportive, inclusive, and team-focused environment that celebrates diversity.
• Growth Opportunities: Access tools, mentorship, and resources to elevate your skills and career.
• Learning & Development Allowance: We provide an allowance to support your ongoing professional growth and skill enhancement.