Manager, Brand and Growth - Abuja at Reliance HMO

• We are looking for a strategic and data‑driven Manager, Brand & Growth to play a key role in strengthening our market presence and driving business expansion. 
• This individual will be responsible for building strong brand awareness, improving customer acquisition, and supporting growth across multiple channels.
• The ideal candidate will lead end‑to‑end marketing efforts, including strategy development, campaign planning, customer engagement, partnerships, and performance tracking. 
• They will work closely with cross‑functional teams to ensure our messaging remains clear, consistent, and impactful across all customer touchpoints.
• This role requires a leader who can think strategically, make informed, data‑driven decisions, effectively manage people, and continuously optimize how marketing contributes to overall business results.

Responsibilties

Marketing Strategy and Growth:

• Build and manage marketing plans that support business growth goals.
• Identify new ways to attract customers and improve customer retention.
• Track market trends, customer behaviour, and competitor activities to improve strategy.
• Ensure marketing activities support revenue growth and business priorities.

Brand Management:

• Maintain a clear and consistent brand message across all customer-facing channels.
• Improve how customers see and experience the company’s brand.
• Ensure all campaigns and communications reflect the company’s values and positioning.
• Protect and strengthen brand reputation in the market.

Campaign Planning and Execution:

• Lead the planning and delivery of marketing campaigns across different channels.
• Ensure campaigns are well organized, delivered on time, and achieve clear business goals.
• Improve campaign performance using data, testing, and customer feedback.
• Support customer engagement across the full customer journey.

Partnerships and Business Development Support:

• Identify and manage strategic partnerships that support growth goals.
• Work with external partners to improve visibility, customer reach, and business opportunities.
• Support business development efforts through marketing initiatives and relationship management.

Team Leadership and Cross-Functional Collaboration:

• Lead and support marketing team members to deliver strong results.
• Set clear goals, provide feedback, and improve team performance.
• Work closely with sales, product, operations, and leadership teams to align priorities.
• Improve processes that help the team work faster and better.

Reporting and Performance Management:

• Track marketing performance using clear reports and measurable goals.
• Use data to make better decisions and improve future campaigns.
• Manage budgets responsibly and ensure strong return on investment.
• Present updates and recommendations to senior leadership.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 6+ years of experience in marketing, brand management, growth, or business development roles.
• At least 2 years of people management experience leading teams or cross-functional projects.
• Strong experience building and executing marketing strategies that drive business growth.
• Experience managing campaigns across multiple customer channels.
• Strong understanding of customer acquisition, retention, and brand positioning.
• Experience using data and reporting to measure marketing performance and improve results.
• Strong written and verbal communication skills.
• Strong stakeholder management and leadership skills.

Nice To have:

• Experience working in healthcare, insurance, technology, or other fast-paced service industries.
• Experience managing strategic partnerships or business development initiatives.
• Experience working in high-growth startup environments.
• Experience managing regional or multi-market marketing activities.

Benefits
At Reliance Health, we prioritize our people and their well-being. Our benefits package is designed to support your success, growth, and happiness. Here’s what you’ll enjoy:

Remote-First Environment:

• Work from anywhere while staying connected to a vibrant, collaborative team.

Competitive Salary and Benefits

• We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded.

Premium Health Insurance:

• Comprehensive health coverage for you and your family, because your well-being comes first.

Unlimited Leave:

• Take the time you need when you need it—no limits, no questions.

Meaningful Impact:

• Play a key role in transforming customer experiences and shaping healthcare innovation.

Collaborative Work Culture:

• Join a supportive, inclusive, and team-focused environment that celebrates diversity.

Growth Opportunities:

• Access tools, mentorship, and resources to elevate your skills and career.

Learning & Development Allowance:

• We provide an allowance to support your ongoing professional growth and skill enhancement. 

This is more than a job—it's a chance to grow, thrive, and make a real difference. At Reliance Health, your journey matters.