Lead Sales & Marketing Manager at VFD Group

Job Description

• The Lead Sales & Marketing Manager is a senior, commercially driven role within the Marketing & Corporate Communications Unit of VFD Group. The role exists to bridge brand visibility with revenue generation, ensuring that marketing investments translate directly into measurable sales outcomes.
• Working closely with the Head of MCC, this role contributes to the development and execution of integrated marketing and sales strategies, with a strong emphasis on conversion, acquisition, and growth. The position requires proven experience executing high-profile, high-target campaigns and converting digital and social media engagement into tangible sales opportunities across multiple business verticals.
• This role is central to some of VFD Group’s most critical commercial initiatives, including capital market sales campaigns, B2B product adoption, ecosystem expansion, and subsidiary sales enablement.

Sales & Marketing Strategy Development

• Support the Head of MCC in co-creating integrated sales and marketing strategies aligned with group growth and revenue objectives.
• Translate brand and marketing strategy into commercial execution plans with clear sales targets and performance metrics.
• Align messaging, channels, and campaigns to move prospects from awareness to conversion.
• Lead the execution of large-scale, high-impact sales and marketing campaigns, related to capital market sales, Product acquisition and ecosystem growth initiatives, Time-bound, target-driven promotional campaigns
• Own campaign planning, execution, tracking, and post-campaign analysis to ensure ROI and revenue accountability.
• Co-design and manage conversion-focused digital and social media campaigns that generate qualified leads and sales opportunities.
• Build and optimize funnels that convert online engagement into direct sales, subscriptions, sign-ups, or deal pipelines.
• Collaborate with strategy, content, digital, and external partners to ensure messaging is persuasive, compliant, and commercially effective.
• Track performance metrics including leads, conversions, cost per acquisition, and revenue impact.
• Play a leading role in revenue-critical initiatives across the group, including Rights Issue sales and investor acquisition campaigns for VFD Group
• Help with driving B2B adoption and enterprise partnerships for products like Bvndle,
• Support customer acquisition, product uptake, and market expansion for VBank, Sales support for new products, subsidiaries, and ecosystem partnerships
• Work with subsidiary leadership teams to push coordinated sales agendas aligned with group priorities.
• Collaborate closely with Product, Business Development, Investor Relations, Digital, Compliance, and Subsidiary Teams.
• Act as a commercial execution partner, ensuring clarity on targets, timelines, and accountability.
• Support the briefing, coordination, and performance management of external sales, media, and digital agencies where applicable

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Relevant professional certifications in sales, marketing, or digital growth are an advantage
• Experience
• 7–10+ years experience in sales, marketing, or integrated commercial roles
• Demonstrated success executing high-value, high-target sales and marketing campaigns
• Strong experience converting social media and digital engagement into sales outcomes
• Proven exposure to B2B sales, product adoption, or financial services/fintech ecosystems
• Experience supporting capital market, investment, or regulated-industry campaigns is a strong advantage

Core Competencies & Skills

• Integrated sales and marketing execution
• Revenue-driven campaign management
• Digital and social media conversion strategy
• Sales funnel development and optimization
• Stakeholder and cross-functional collaboration
• Performance tracking, analytics, and reporting
• Strong commercial judgment and negotiation skills
• Clear, persuasive communication

Personal Attributes

• Strong commercial instinct with a results-first mindset
• Confident, proactive, and execution-oriented
• Comfortable working under pressure and against ambitious targets
• Highly organized with strong attention to detail
• Collaborative, resilient, and adaptable