Lead Generator - Sales Officer at DreamWorks Integrated System Limited

Job Summary

• The Lead Generator is responsible for identifying and generating new business opportunities by reaching out to potential customers, qualifying leads, and nurturing relationships to support the sales team. 
• The role involves researching target markets, engaging prospects through various channels, and setting up meetings or calls for the sales team.

Key Responsibilities

• Prospecting & Research: Identify and research potential leads through online sources, social media, business directories, and industry events.
• Cold Calling & Outreach: Initiate outbound calls, emails, and messages to prospective customers to introduce company products/services.
• Lead Qualification: Assess and qualify leads based on predefined criteria to ensure alignment with business goals.
• CRM Management: Maintain and update customer relationship management (CRM) software with accurate lead details and status.
• Follow-ups: Conduct follow-up communications to nurture leads and schedule appointments for the sales team.
• Collaboration: Work closely with sales and marketing teams to align lead generation strategies with business objectives.
• Reporting: Track and report lead generation performance, conversion rates, and other key metrics.

Key Performance Indicators (KPIs)

• Number of leads generated per week/month
• Lead conversion rate (qualified leads vs. contacted leads)
• Number of appointments scheduled for the sales team
• Response rate to outreach efforts
• CRM data accuracy and management.

Skills & Qualifications

• Proven experience in lead generation, telemarketing, or sales-related roles
• Strong communication and persuasion skills
• Ability to conduct market research and identify potential clients
• Proficiency in CRM software and lead tracking tools
• Ability to work independently and meet targets
• Knowledge of the industry and target market is an advantage.