Lead Generation/ E-commerce Manager at Work Dey HR Services

Our client, a renouned fitness and wellness retail brand with several offices across major states in Nigeria and their Head office in Abuja, requires for immediate employment the service of a very competent, confident and self driven Lead Generation/ E-commerce Manager

Duties

• Monitoring all social media platforms and providing feedbacks accordingly
• Follow up on leads generated and conversion rate
• Manage all e-commerce platforms in relations to sales conversion, A/B testing and reporting.
• Develop and implement ecommerce strategy in order to improve website performance
• Developing strategies for increasing sales conversions of products through strategic partnerships with other companies.
• Daily monitoring of all customer reps and provide feedbacks.
• Developing customer personas and journey mapping and knowing their buying preferences.
• Continuously developing new strategies to increase touchpoints within a customer’s journey in order to optimize conversion rates.
• Working within a team of digital marketing professionals and collaborating with other departments, like sales and services, to develop and enhance strategies.
• Accountability for ensuring all campaign leads are tracked, scored and routed appropriately; regularly analyzing campaign performance.
• Translating performance of demand generation campaigns and delivering performance reports to leadership and departments you partner with.
• Determining which leads are ready to be passed on to sales representatives for follow up Using data analysis tools to track website performance and identify opportunities for improvement
• Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
• Developing and implementing lead generation strategies and tactics that meet an organization’s business goals
• Communicating with potential buyers to understand their needs and helping them find solutions to their problems
• Monitoring competitor activity in the marketplace to identify new opportunities for business growth
• Coordinating with other departments within an organization to ensure that all leads are followed up on efficiently
• Tracking lead generation results to determine which tactics are most effective and should be continued or eliminated
• Developing new lead generation strategies based on changing market conditions and customer needs
• Reviewing current leads to determine whether they should be converted into sales opportunities or discarded as dead ends
• Assisting in product positioning and messaging for the various buyer personas in the market that differentiate Getfit product offerings from those of the competition.

Requirements

• B.Sc/ M.Sc from any accredited tertiary institution
• Extension experience with E-commerce Management
• Lead Generation expertise.
• Sound knowledge of Digital Marketing 
• Excellent organizational skills.
• Sound communication skills
• Must be self driven and result-oriented