Lagos Business Development Manager at Glyde Lubricants

A lubricants company based in Lagos is currently looking for a Senior Sales and Marketing Manager to drive the sales of lubricants and white products in Lagos. 

Strategy & Planning

• Develop integrated marketing strategies, product pricing and sales plans for the development of commercial products
• Design processes that will guide commercial operations
• Evaluate design and provide resources requirement that will guarantee the achievement of commercial objectives
• Conduct market research, market trend analysis and competitive analysis to identify threats and opportunities and develop marketing plans and activities accordingly
• Monitor market trends, competitor activities and consumer preference and position Hyde’s product accordingly
• Provide reasonable budget assumptions for the sales and marketing division, that will ensure SMART Budget are set
• Assist to develop strategies to expand the customer base and contribute to the development of the company’s brand

Sales & Marketing Management

• Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations
• Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services
• Coordinate and participate in promotional activities
• Execute developed product launches and related marketing initiatives
• Ensure adherence to the sales process to achieve market share gains within key customers segment
• Provide input on the company’s media and public relations advertising
• Ensure all marketing strategies adhere to the company’s ethical code of conduct

Networking & Relationship Management

• Maintains contact and good relationship with all clients and ensure high-level client satisfaction
• Establish close business relationships with the clients’ and act as a contract negotiator in transactions
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
• Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business, establishing targeted market share

Personal Specification

Qualification

• A first degree (minimum of a second class lower) in Business Administration, Marketing or any other relevant discipline.
• MBA, Master’s degree or professional qualification in a relevant field would be an added advantage

Experience

• Minimum of 7 years sales management experience
• Strong sales track record
• Experience in the oil and gas industry, preferably in Lubricants sales and production

Competencies

Technical

• Sound knowledge of the lubricants industry, products and services
• Business Development
• Sales and Marketing Management
• Negotiation & Persuasion

Behavioural

• Integrity & Ethics
• Professionalism
• Customer Focus
• Communication
• Analytical Thinking
• Planning & Organization
• Teamwork
• Interpersonal Skills
• Adaptability