Knowledge & Insights Manager at Tropical General Investments (TGI) Group

Job Scope: 

Unlocks consumer trends and market data, transforming them into actionable insights that fuel business growth through data-driven strategies.

Job Responsibilities

• Creating systems and processes for collecting, storing, and sharing information and insights gathered from various sources, including internal databases, market research, customer feedback, and industry trends.
• Lead the development and execution of a comprehensive knowledge management strategy for the FMCG business.
• Oversee market research, customer feedback analysis, and social media listening to identify trends and opportunities.
• Leverage data analytics tools and techniques to extract meaningful insights from various data sources (sales data, market research reports, etc.).
• Translate complex data into clear, concise, and actionable insights for stakeholders across all departments (marketing, sales, R&D, etc.).
• Identify growth opportunities for the business based on market and customer insights.
• Develop and maintain a central knowledge repository to ensure all have access to the latest information.
• Collaborate with cross-functional teams to ensure insights are effectively integrated into business strategies and initiatives.
• Track and measure the impact of knowledge and insights on key business metrics.
• Stay abreast of industry trends and best practices in knowledge management and data analytics.
• Developing and implementing strategies to capture, organize, and disseminate knowledge & insights, leading to consumer strategy within the organization.

Experience:

• 15+ years in leading Market Research Agencies or in the Knowledge & Insights function of CPG companies of repute, having handled clients & projects across diverse industries, including FMCG, Fintech, Telcos etc.
• Should have demonstrable skills & mastery in all aspects of consumer research and strategy.
• Experience in using AI and other cutting-edge technology in the Knowledge & Insights space, for leading brands will be appreciated.

Education & Skills

• MBA (Marketing) from a University/Business School/Institute of repute.
• Excellent analytic and numeracy skills
• Mastery in all areas of Consumer Research
• Strategic Thinking Communication, Presentation & IT Skills
• Requires minimal supervision