Key Accounts Representative at International Breweries

• The Key Purpose of this role is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.

Key Roles and Responsibilities:

Planning and volume target

• Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
• Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.
• Identify sales prospects and contacts these and other accounts as assigned.
• Develop new and incremental contract business Persuade customers to stock products Co-ordinate shipping schedules and delivery of products

Availability

• Ensure products/brands are available widely in assigned sales area

Sales standards and competition

• Develop and update knowledge of Company's and competitors' products and speak with other sales and marketing personnel to work out the best methods of promoting products
• Utilize competitive information and marketplace data where appropriate to close orders. CUSTOMER SATISFACTION
• Establish rapport and maintains contact with contract clients and potential clients.
• Note customers’ reactions to new products and relay information back to Head of Department
• Ensure loyalty of existing customers Discuss prices, after-sales customer service, guarantee and delivery schedules with customers

Monitoring of prices at the retail outlets

• Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders

Reporting

• Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity.
• Maintain sales records and up to date activity on progress to provide accurate forecasting reports

Key Attributes and Competencies:

• Ability to gather data, compile information, and prepare reports.
• Ability to prepare routine administrative paperwork.
• Knowledge of planning and scheduling techniques.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to persuade and influence others.
• Ability to utilize advertising and/or sales promotion techniques.
• Ability to analyze and solve problems.
• Ability to plan, organize, and implement a range of sales promotion programmes and/or events.
• Knowledge of sales documentation methods and procedures
• Knowledge of customer service standards and procedures.
• Ability to identify and/or follow up sales leads and referrals.
• Ability to work effectively within a team and as an individual
• Excellent verbal and written communication skills
• Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections
• Time management and excellent negotiation skills

Minimum Requirements:

• Min. of B.Sc./HND in Social sciences or any relevant discipline
• Minimum of (2) years commercial experience in FMCG Industry