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Beyond The Visual is a Marketing Technology startup leveraging innovative, modern-day digital tech to build interactive products, platforms, brand and customer experiences. We provide business and marketing support for fast-rising businesses in emerging markets, deploying strategic and creative thinking to solve complex business problems and build great ...
JOB DESCRIPTION
As a Research Analyst, you will be responsible for conducting analytical and detailed research to determine clients’ position in the marketplace in order to effectively promote its products and services. You will be responsible for conducting high-level research related to a client’s competitors, examining current marketing, uncovering and discovering new trends within the client’s industry.
Your responsibilities would include researching, collecting, analyzing, and interpreting data, and using the data to guide the business's decision-making. You will work within the Strategy team to evaluate data using statistical techniques and software and also interpret what the
data mean for our clients’, and forecast future trends.
DUTIES AND RESPONSIBILITIES
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
Identifying and analyzing trends and forecasts and recommending improvements to the business processes.
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
Remain fully informed on market trends, other parties research and implement best practices.
Researching market trends, conducting surveys, analyzing data from competitors, and analyzing the business's operations, expenditures, and customer retention to identify patterns of potential issues or improvements.
Using data analysis and interpretations to guide the decision-making of the business.
Using operations data to develop pricing models and identify areas for improvement.
Organizing and analyzing data, creating charts and graphs, and presenting your findings to clients’.
Providing recommendations to improve future business operations.
REQUIREMENTS
Ability to comprehend and interpret competitor strategies and consumer behavior.
Ability to gather large amounts of data and convert it into meaningful analysis.
Solid organizational skills and detail-oriented.
Ability to simplify complex information into a user-friendly format.
Proficient in data statistical packages.
Interested and qualified candidates should forward their CV to: careers@beyondthevisual.com using the position as subject of email.
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