We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing & Partnerships to lead all offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for our fast-growing e-commerce brand.
This role requires exceptional relationship-building, field execution, and creative marketing skills to drive brand awareness, foot traffic, sales growth, and market penetration — especially across malls, gyms, spas, fitness events, salons, supermarkets, and lifestyle hotspots.
You will serve as the bridge between the brand and the physical world, activating grassroots-level awareness and managing strategic partnerships while collaborating with the digital marketing team to ensure campaign synergy.
Key Responsibilities
Partnership Development & Management
- Identify, pitch, and onboard strategic offline partners: gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, and event organizers.
- Design win-win partnership proposals (e.g. product placement, co-branded promos, influencer gyms, referral programs).
- Manage long-term partner relationships and ensure visibility, brand integrity, and mutual value.
- Coordinate all partnership deliverables: branded stands, flyers, sampling logistics, training of reps, etc.
Offline Marketing & Brand Activation
- Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, in-store demos, and visibility campaigns.
- Launch community-based marketing strategies to penetrate high-traffic areas: residential estates, fitness clubs, mother/baby expos, wedding fairs, NYSC camps, etc.
- Work with creative teams and vendors to produce offline marketing materials: branded tents, flyers, banners, POS, posters, wearables, etc.
- Track and report offline campaign ROI and engagement metrics.
Guerrilla & Experiential Marketing
- Develop innovative non-traditional marketing tactics: flash mobs, branded influencer workouts, PR stunts, viral street activations.
- Leverage influencers or micro-creators for physical brand engagements in high-density locations (e.g. barbershops, markets, etc.).
- Drive buzz and virality through “shock & wow” brand moments.
Retail & POS Marketing
- Activate brand visibility at retail points: negotiate shelf placements, signage, shelf talkers, product bundling, and discount campaigns.
- Design in-store promotions and customer education touchpoints.
- Supervise retail promoters and ensure performance compliance.
Cross-Functional Marketing Collaboration
- Work closely with the online marketing team (ads, email, influencers) to ensure consistent messaging and synchronized campaigns.
- Provide field-level insights and customer feedback for digital content optimization.
- Support national product launches and social media campaigns with corresponding offline awareness.
Requirements
Must-Have Skills & Experience
- Minimum of 4–6 years experience in marketing, brand activation, or partnerships (preferably in , fitness, wellness, beauty, or e-commerce).
- Proven track record in executing market storms, field marketing, partnerships, and brand activations.
- Excellent negotiation and relationship management skills.
- Ability to thrive in fast-paced, target-driven environments.
- Strong project management and coordination abilities.
- Creative thinker with “outside-the-box” campaign ideas and execution excellence.
- Willingness to travel or work flexible hours based on activation schedules.
- HYBRID/REMOTE Work schedule
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