Head of Mobile at Samsung Electronics

Job Overview

• The job holder will be responsible for the achievement of Samsung Mobile Device (Mobile phones, Tablets, Watches, Buds, and accessories) business unit performance – sell in/out, investments and operations within the Samsung Electronics West Africa (SEWA) region. The role is accountable for the unit’s Profit and Loss (P/L), development and execution of strategic plans.

Main Responsibilities

Strategy

• Develop and execute mobile product line life cycle management strategic plans;
• Management of mobile business unit budget incorporating continuous review of resources and strategic plans into forecasts/reviews;
• Formulate and implement plans to introduce new mobile products into the market

Marketing

• To achieve set mobile targets (Sell in, sell out targets) based on the business plan
• To ensure increase in market share and sell in/out (Volume and Value) targets and that Samsung’s competitive advantage is maintained;
• Ensure application of SEC best practices in the management of the mobile business unit;
• To review marketing and activity reports and other performance data so as to measure productivity and goal achievement and determine areas that need improvement

Operations Management

• Responsible for distributor, channel and Field Force teams relationship management e.g. MOU’s, Master Dealer’s selling price, SCM (ordering to aging revenue management), SFMT (FSS’s and SRR’s)
• Provide oversight and leadership of mobile business unit channels partner conferences;
• Provide oversight and leadership of all mobile business unit operations;
• Provide market intelligence reports with regards to trends, benchmarking, competitor comparison and A.P.I measurements;
• Provide oversight and leadership on process and systems improvement to enhance quality and efficiency within the business;
• Prepare periodic (weekly, monthly, quarterly etc.) management and ad hoc reports.
• To Ensure responsible system (SINGLE, GSCM, GSBN, GPPM, MNET, PVI, E-Warranty) utilization by self, HHP team, distributors, channel and Field Force teams;

People Management

• Identify, discuss and agree clear performance objectives or standards for all direct reports and business partners while monitoring and reviewing their performance to ensure effective performance against the agreed objectives or standards.
• Motivate the team through coaching, training and ensuring work life balance so as to maximize team productivity.

Qualifications and Experience

• Bachelor’s Degree or equivalent in Business/ Marketing from a reputable institution
• Possession of an MBA will be an added advantage
• Minimum 10 years’ experience in FMCG/Mobile/Channel Management environment
• Minimum 5 years’ experience in leadership/ management responsibility with the demonstrable ability to grow the skill and competence of the team
• Proven experience in developing structured and cost effective brand development strategies
• Demonstrated experience in strategy development and execution exceeding company growth and marketing objectives
• Ability to lead process improvements resulting in improved service delivery, exploitation of technology and enhanced customer/ end-user experience
• Proven experience in distribution management, motivating partners to double their efforts to improve sell in within the assigned region

Personal Attributes

• Driving future-oriented changes by thoughtfully challenging old ways of thinking and generating creative perspectives.
• Seeking the root cause(s) of problems; Coming up with and proposing the most optimal solution on time.
• Creating synergistic ways of working with related departments and colleagues with a sense of responsibility for organizational goals.
• Ensuring successful task or project completion on time by embodying an enthusiastic attitude and strong sense of purpose.
• Understanding and respecting others' interests and emotions; enhancing performance by forming constructive relationships.
• Maximizing customer satisfaction by operating resources and making decisions based on understanding the customer.
• Sensing information through various routes and methods; Analyzing, processing, and using information according to the purpose.
• Establishing response measures for risk factors based on risk awareness; providing accurate and timely measures in case of risks.
• Understanding the product and organization structure; Analyzing industry trends and competitors to create business opportunities.

Skills Required

• Understand the trends in sales and supply using the GSCM (Global Supply Chain Management) for timely product sales and supply and devising countermeasures to potential risks
• Set up optimal sales targets and scenarios based on simulations regarding future revenue and profit according to the analyzed data.
• Develop effective sales strategies based on the deep understanding of the industry and the market
• Set and apply guideline prices that fit the market and competition situation in accordance with these variation
• Set line-up strategies that reflect global/regional/subsidiaries' characteristics to maximize ROI (Return on Investment).
• Plan and manage the optimal promotion campaigns in the given market and competition status based on the discussions with the relevant business department such as subsidiaries, SCM and etc
• Understand the company's current situation based on market data (e.g., IHS, GFK, etc.) and detailed internal sales aggregation data (by market and model) analysis, and come up with conclusions for setting and managing the optimal target.
• Maintain good relations with channel accounts and internal workforce to build long-term trust.
• Sense information that may impact the channel accounts by checking communication and media, and identify risks in advance.