Head of Marketing at Vedic Lifecare Hospital

Job Description

• To formulate a brand plan and propose various marketing strategies in accordance with the corporate policy for the hospital brand.
• Implementing marketing strategies that meet overall organizational goals
• To plan various activities as per the phase-wise marketing strategic plans.
• To execute the various activities planned as per the phase-wise Marketing plans, for example, Workshops Camps, Patient Education Programs, Life – Style Management Programs Etc.
• Assessing strategic partnership opportunities for marketing initiatives
• Overseeing the marketing department’s individual projects
• Liaising between the marketing department and upper leadership
• Managing relationships with the media and the wider community
• Creating a communication plan to be used across all marketing and PR
• Evaluating the effectiveness of old marketing programs and the viability of new ones
• To carry out research activity related to the marketing plan evolved.
• To explore newer geographical areas and new markets, for customer targets for the hospital.
• To explore new product feasibility for a business plan.
• To do regular fieldwork to understand and develop a sound marketing plan.
• A monthly detailed report of the activity should be submitted to the management
• A weekly progress report should be submitted in brief to management about the activities assigned.

Qualifications
The successful candidates must meet the following requirements: 

• Obtain a minimum of a Bachelor's Degree in any medical field of study or in the sciences 
• At least 7 years of experience in a similar capacity within the industry or pharmaceuticals 
• Excellent communication skills 
• Strong organizational and supervisory skills
• Strong customer service orientation and communication skills 
• Able to stay calm and work well under pressure
• Ability to deliver clear reports on weekly and monthly sales and marketing activities.