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  • Posted: May 11, 2023
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for indiv...
    Read more about this company


    Head of Marketing

    What You Will Be Doing:

    • Lead the online business for BetKing in Nigeria and deliver on defined KPIs
    • Create and execute engagement and performance marketing Strategy to drive online acquisition and revenue mandates for the company
    • Manage Bonus Spends and guarantee an ROI  
    • Lead Analytical initiatives toward increasing business visibility, such as LTV, CAC
    • Advanced Statistical Modules – Churn, Next Best Actions, Clustering, and Customer Segmentation  
    • Manage Martech tools – Budgeting, Agreements, and Technical Setup   
    • Drive a retention strategy through CRM to further improve retention rates YoY
    • Marketing Attribution – Google Analytics,
    • Automation & APIs focused on Marketing  
    • Meet Business goals related to:  
      • Customer Acquisition  
      • User Base Growth  
      • Revenue Growth  
      • Profit Growth.  
    • Define objectives for the Marketing function in collaboration with the members of the leadership team and key stakeholders of the organization. 
    • Build and execute, through your team & product teams a multi-year product marketing strategy to help improve the success of our product in the market. As a key product owner and stakeholder, you'll drive the following: 
    • Category positioning and Product/Market fit strategy 
    • Product, Solution, Industry and Competitive Intelligence 
    • Product Messaging and Value Proposition 
    • Audience framework and Personas 
    • Technical Marketing (Trials, ROI calculator, maturity, and capability index) 
    • GTM content packaging, enablement, and activation 
    • Define, build, and execute the PR and Corporate Communications strategy that'll enhance BetKing's brand positioning and equity within its operating regions
    • Own the entire budget for driving all marketing efforts across the verticals and manage the tracking and budget spend reporting  
    • Coach, manage and empower the team members within the marketing organization of the business to succeed in their roles and deliver the marketing and commercial outcome. The key functions are;
      • Performance Marketing/ CRM/ SEO/ social media 
      • Data Analytics/ Data Science   
      • Brand, Product Marketing & Media 
      • BTL & Events 
      • Marketing Analytics  
    • Instil a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets 
    • Own and Create brand Playbooks for engagement and executions

    What You Need for This Role:

    • Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation.
    • Understanding how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
    • Strong experience driving PR and Corporate communications strategies and programs to deliver strong brand equity and positioning impact
    • Experience managing a budget and making trade-off decisions between marketing programs based on quantitative analysis and product outcomes
    • Strong project management capability and detail orientation
    • Experience growing passionate user or developer communities in order to catalyse market adoption of technologies
    • Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
    • A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
    • Ability to leverage a professional network to achieve business objectives and grow the team as the business matures
    • Understanding of the real money gaming ecosystem and a view toward how to drive acquisition and retention campaigns. 
    • Strong writing and editing skills and a view around coherent visual identity 
    • Worked in company cultures that bring together smart, talented people from diverse backgrounds that enjoy a collaborative and innovative environment that supports flexible and agile working. 

    How you do it – Expectations for fulfilling your role:

    As a general rule at KingMakers we want people to be:

    • Customer Focus: We keep the customer at the center of everything we do
    • Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players
    • Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person
    • Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less
    • Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving. Fast beats slow
    • Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small
    • Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes

    Method of Application

    Interested and qualified? Go to KingMakers on to apply

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