Head of Marketing at KingMakers

What You Will Be Doing:

• Lead the online business for BetKing in Nigeria and deliver on defined KPIs
• Create and execute engagement and performance marketing Strategy to drive online acquisition and revenue mandates for the company
• Manage Bonus Spends and guarantee an ROI  
• Lead Analytical initiatives toward increasing business visibility, such as LTV, CAC
• Advanced Statistical Modules – Churn, Next Best Actions, Clustering, and Customer Segmentation  
• Manage Martech tools – Budgeting, Agreements, and Technical Setup   
• Drive a retention strategy through CRM to further improve retention rates YoY
• Marketing Attribution – Google Analytics,
• Automation & APIs focused on Marketing  
• Meet Business goals related to:  
  • Customer Acquisition  
  • User Base Growth  
  • Revenue Growth  
  • Profit Growth.  
• Define objectives for the Marketing function in collaboration with the members of the leadership team and key stakeholders of the organization. 
• Build and execute, through your team & product teams a multi-year product marketing strategy to help improve the success of our product in the market. As a key product owner and stakeholder, you'll drive the following: 
• Category positioning and Product/Market fit strategy 
• Product, Solution, Industry and Competitive Intelligence 
• Product Messaging and Value Proposition 
• Audience framework and Personas 
• Technical Marketing (Trials, ROI calculator, maturity, and capability index) 
• GTM content packaging, enablement, and activation 
• Define, build, and execute the PR and Corporate Communications strategy that'll enhance BetKing's brand positioning and equity within its operating regions
• Own the entire budget for driving all marketing efforts across the verticals and manage the tracking and budget spend reporting  
• Coach, manage and empower the team members within the marketing organization of the business to succeed in their roles and deliver the marketing and commercial outcome. The key functions are;
  • Performance Marketing/ CRM/ SEO/ social media 
  • Data Analytics/ Data Science   
  • Brand, Product Marketing & Media 
  • BTL & Events 
  • Marketing Analytics  
• Instil a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets 
• Own and Create brand Playbooks for engagement and executions

What You Need for This Role:

• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation.
• Understanding how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Strong experience driving PR and Corporate communications strategies and programs to deliver strong brand equity and positioning impact
• Experience managing a budget and making trade-off decisions between marketing programs based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyse market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives and grow the team as the business matures
• Understanding of the real money gaming ecosystem and a view toward how to drive acquisition and retention campaigns. 
• Strong writing and editing skills and a view around coherent visual identity 
• Worked in company cultures that bring together smart, talented people from diverse backgrounds that enjoy a collaborative and innovative environment that supports flexible and agile working. 

How you do it – Expectations for fulfilling your role:

As a general rule at KingMakers we want people to be:

• Customer Focus: We keep the customer at the center of everything we do
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person
• Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving. Fast beats slow
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes